Jane Hamill | Podcast

Today's podcast is going to be a little different. I'll talk about a few different things including Mansplaining, I'll also talk about Chad, Meghan Markle's 40th birthday initiative, bait and switch marketing (sorta)

I'm going to warn you, this is going to be a bit of a rant. If you have little kids around, use your headphones.

I've had multiple experiences of men "mansplaining" this week.

Show Notes:

https://fashionbrainacademy.com/mansplaining/

Last week I talked about whether or not you need a blog for your business. If you haven't listened yet, I suggest you listen to that one first. You'll find it at https://fashionbrainacademy.com/needablog/.

This week, I'm going to talk about 3 strategies that you can use for your e-commerce site that will drive traffic.

There's a lot to tell you. I thought I'd keep it simple though. Instead of giving a list of 27 things to write about and risk confusing you even more, I'm going to give you specific examples of strategies you can use ASAP.

3 strategies I suggest…

1. One Pillar post per month surrounded by supporting bite-sized posts.
2. Buckets of content
3. 3) The simplest formulaic approach EVER...Weekly Q&A,

Have a listen...

www.fashionbrainacademy.com/talkabout

I get this question ALL THE TIME...

Do I need a blog for my online store?

Yes and no.

Usually, I'd say YES. But here's the thing. I know there are so many entrepreneurs out there that are successful without a blog.

The issue is, if you become reliant from certain avenues of traffic - usually paid traffic like Facebook or Instagram - and something goes haywire (such as your Facebook page gets shut down - ask me how I know), you've got all your traffic eggs in one basket. It gets extremely risky.

On today's podcast, I'm going to help you decide if you think you need a blog. I talk about 9 things to consider with your decision on whether to have a blog or not.

Have a listen...

www.fashionbrainacademy.com/needablog

Chances are as a fashion entrepreneur that you are a right brained person. You are creative, have meticulous attention to detail when it comes to your art but not the cleanliness of your desk, and you drop everything when inspiration strikes. Working from the right brain makes us the creatives we are but it can also hinder us when we're coming up with both the ideas for our company and the action to carry them out. As entrepreneurs we have to do both.

Have a listen here: https://fashionbrainacademy.com/sticktotheplan/

Follow Jane on Instagram: @janehamillchi

Follow Jane on Facebook: https://www.facebook.com/janehamillbusiness

Download my free fabric guide to find wholesale fabrics in small quantities: https://fashionbrainacademy.com/fabric-sourcing/

I am excited to share with you an excerpt from a recent LIVE Session workshop hosted for my new designer program students.

Each module in the program includes a special Guest "Fashion Brain" with expertise in different areas.

This week's Brain is Erika Neumayer Ehrat. Erika is the designer behind Rare Dirndl. She has an amazing talent for getting online sales and helps us find customers & nurture them pre-launch, even if you have a tiny niche. And let me tell you, she has a tiny niche.

More show notes available here: www.fashionbrainacademy.com/startupstory

Follow Jane on Instagram: @janehamillchi

Follow Jane on Facebook: https://www.facebook.com/janehamillbusiness

Download my free fabric guide to find wholesale fabrics in small quantities: https://fashionbrainacademy.com/fabric-sourcing/

When was the last time you fully unplugged? This weekend I challenge you to turn off your phone. Maybe for a whole day, maybe for five hours, maybe for three days.

As business owners we are tied to our phones watching for sales, customer emails, and Facebook comments. Everytime we get a notification its a small dopamine hit to the brain signaling pleasure or significance. And those dopamine hits can become very addicting.

More show notes available here: www.fashionbrainacademy.com/nophone

Follow Jane on Instagram: @janehamillchi

Follow Jane on Facebook: https://www.facebook.com/janehamillbusiness

Download my free fabric guide to find wholesale fabrics in small quantities: https://fashionbrainacademy.com/fabric-sourcing/

Imposter Syndrome is real and affects even the most high achieving individuals.

Do you have a little voice in your head that says...

• You don't know what you're talking about
• You don't have a degree in fashion design
• You don't know what you're doing
• There are other people who are way more qualified than this...

Listen to the episode to learn how to combat imposter syndrome thoughts. The better you are at taming the entrepreneur's crazy brain the bigger your business will grow.

More show notes available here: www.fashionbrainacademy.com/imposter

Follow Jane on Instagram: @janehamillchi

Follow Jane on Facebook: https://www.facebook.com/janehamillbusiness

Download my free fabric guide to find wholesale fabrics in small quantities: https://fashionbrainacademy.com/fabric-sourcing/

Attending your first fabric show doesn't need to be overwhelming. This episode gives you some industry insider secrets to getting the most out of a wholesale fabric show. You'll learn what to do before, duuring, and after the show to get the most out of it. As a startup clothing designer, I had so many questions:

• How will I find fabrics in small quantities that I can actually afford?
• How can I get the most of my visit to my first fabric trade show?
• Which fabric trade show should I attend when there are so many different options?

I'm going to help you take the mystery out of this process with some solid fashion industry insider tips to maximize your visit to a fabric show. Grab our FREE Guide to Sourcing Wholesale Fabrics in Small Quantities: https://fashionbrainacademy.com/fabric-sourcing

Show Notes and Links:

https://fashionbrainacademy.com/tips-for-attending-your-first-fabric-trade-show

You know who you are. If you create and sell products, you probably buy too much fabric, leather, feathers, pop-poms, suede trim, gemstones, buttons, crystals, and vintage buttons you found at that amazing flea market that you couldn't pass up and you just KNOW you'll use "someday".

In this episode, I give you 3 things you can do about this nasty - and expensive – habit.

More show notes available here: https://fashionbrainacademy.com/fabrichoarding/

Follow Jane on Instagram: @janehamillchi

Follow Jane on Facebook: https://www.facebook.com/janehamillbusiness

Download my free fabric guide to find wholesale fabrics in small quantities: https://fashionbrainacademy.com/fabric-sourcing/

How Many Styles Should I Have On My Clothing Line? I get this question a lot. While there's no perfect answer, this episode will give you a few guidelines. First...There's a difference between the number of styles and the number of pieces you have to show a customer (or a retail store buyer). You can have 5 styles, each in 3 colors, which will give you 15 pieces for a buyer to choose from. That's a nice selection...

More show notes available here: https://fashionbrainacademy.com/how-many-styles-should-be-on-your-clothing-line

Follow Jane on Instagram: @janehamillchi

Follow Jane on Facebook: https://www.facebook.com/janehamillbusiness

Download my free fabric guide to find wholesale fabrics in small quantities: https://fashionbrainacademy.com/fabric-sourcing/