Jane Hamill | Podcast

I'm so excited to share this episode with you! I

Angie Chua is the owner of Bobo Design Studio in Palm Springs, CA. Angie attributes her success to her strong following and building a loyal community. Today she tells us how she did it, what specific marketing activity accounts for HALF of her sales yay!), and what she'd do if she had an extra 5K to spend on marketing.

Have a listen:

https://fashionbrainacademy.com/angie/

I'm crazy excited to introduce you to another badass entrepreneur today and let her tell you her Startup Story. I found today's guest, Tionne Young of Tall HQ, on Instagram when she was doing an Instagram live. I'd seen her company before, but she did this live that just grabbed my heart.

On today's podcast, she'll tell you the story and what's going on with her business.

Tionne has always wanted to be in fashion and kept telling people "I want to have my own clothing brand." She's a tall girl with a classic style and shopping was always a nightmare. She was always having problems finding clothes for that expressed her personality.

During lockdown, Tionne decided not to sit around, moping. She decided it was the time to take action and start living her dream by designing her own line for tall women.

Now, she's in the middle of her launch and things are not going as planned. Let's just say she's totally kicking ass and taking names anyway.

Tionne is so brave and honest in this interview and I think you'll all learn a ton about what it's like to start your own business.

Check it out:

fashionbrainacademy.com/tione/

Pop quiz for all the makers and fashion designers.

When you get an order, does that mean you then have to take a specific action to get it shipped out?

Yes or no? Any action at all – cutting, sewing, hand stitching, dyeing… Because here's the thing... If you're SEWING, you're not SELLING. If you're part of the production process, you're spending time on things that do NOT get you paid. Maybe you;re thinking, I know this. But you might still be doing it because ____________________. Insert your reason here. And I'm going to challenge you on it in this episode Because I want you to make more money. Have a listen...

www.fashionbrainacademy.com/sewingnotselling

In this episode, fashion designer Sarah F=Gallagher and I sit down to discuss:

• What it's really like to go into business with your sister as your partner.
• The truth about being made-to-order and sewing everything herself for a long time.\
• Hiring her first employee (!) and meeting payroll each month (😱)
• If Sarah had an extra 5K to spend on marketing, what would she do with it?
• Sarah's thoughts about her one-year program at F.I.T. Was it worth is?
• How many hours per week Sarah works and how she manages things with her family to find some sense of balance.

Want to launch a clothing line? Join the Fashion Startup course, "Launch a Line": www.fashionbrainacademy.com/launch Learn how to build an audience of buyers for online shop: www.fashionbrainacademy.com/theclub

Today's special guest, Dondre Smith, is the designer and owner of Almvghty Clothing (with a "V" for vision), a Chicago streetwear brand with the message Live on Purpose. His goal is "to be able to advance God's kingdom through fashion and media."

We talk about everything under the sun about his brand -- streetwear, pivoting to a Christian-based brand, how he found the money to launch, being self-taught in fashion design, how he attracts new customers and gets sales, surviving lockdown, and the reasons behind it all. He's had quite a journey and he's very honest in this interview, You're going to love it.

Have a listen...

https://fashionbrainacademy.com/dondre/

Want to CRUSH your online sales for the holidays? Today I'll break down a specific, do-able 3 step plan to get you ready for a fantastic holiday selling season. Whether you've been in business 20 years, two years, two months, or haven't even launched yet, you're still going to learn something today that you can implement today. Simple, actionable steps. Check it out here:

https://fashionbrainacademy.com/holidays/

Have you ever said to yourself...

• Why don't I have more online sales?
• Is there something wrong with my products? Do people just not like what I do?
• Why are other business posting photos of tons of orders being shipped out - but not me? What am I doing wrong?

It can be sooooo frustrating when you know you have a great product and you feel like you're doing ALL THE THINGS but you're not getting the amount of online sales you think you could, or should, be getting.

Today I'm bringing on Susan Bradley from The Social Sales Girl to to talk about the "why don't I have more online sales?" issue we both hear from our clients & members all the time.

We're going to get you some answers.

You will LOVE this episode. Jane

Show Notes & Links:

https://fashionbrainacademy.com/podcastsusan/ Register for Susan's Growth Plan Workshop (it's free):

https://bit.ly/growplanJH

Today's episode is a LIVE coaching session with Stephanie of Stephanie Davis Designs. She sent me a really good question and I thought it would help all of you who are trying to start a business

After listening to the "6 Things New Clothing Designers Need to Know Before They Start a Business" and hearing the mistake "if you're sewing, you're not selling", Stephanie was feeling a bit worried and she send us a DM on Instagram.

After hearing Stephanie's call for help, I had to talk to her one-on-one in an #AskJane LIVE coaching episode.

Today I talk to Stephanie about...

• What her DREAM business would look like
• Determining Stephanie's highest margin items
• Determining her best sellers in terms of dollar value (not units)
• Outsourcing more so she can spend more time on sales - plus keep her body healthy
• What 3 tweaks she's going to make this month to start making more money

Have a listen...

https://fashionbrainacademy.com/stephanie

"THIS could put me out of business." That's what I said every time each of the 5 things I share today happened in my business.

Sometimes I really, really wanted to quit. Like the time my store was burglarized and half the merchandise was stolen. I almost quit. I cried like a baby. It totally sucked. Crazy things happen, and your business can still thrive.

I think this episode will help you learn some things that will save you a CRAPTON of trouble! BTW, this is the first in a new series called "Her Startup Story". Do you have a great story of how you started? Reach out and let us know! [email protected], @janehamillchi in IG.

Show Notes and you can watch this content in VIDEO format at this link: https://fashionbrainacademy.com/5fails/

I could fill a book with all the mistakes I made with my fashion business. A War and Peace sized book.

In today's podcast (plus video option), I've narrowed it down to the top 6 startup mistakes to avoid. I'm pretty sure I've made them all.

I've also gathered some honest advice from other designers about what they wish they knew when they started & I'm including screenshots back on the blog.

https://fashionbrainacademy.com/6mistakes/