Jane Hamill | Podcast

Can we talk about when bad things happen in your business? What I discuss in today's episode

-> the day I rode my bike to work (at my retail store) and discovered something awful

-> my reaction - initially and later

-> the lessons I learned

-> why I almost quit

-> what you can take away to make yourself stronger

Bad things can and will happen when you own a business. That doesn't have to mean game over.

Show Notes:

https://fashionbrainacademy.com/badthings/ Email Bootcamp:

Send Emails -> Get Sales. https://fashionbrainacademy.com/bootcamp/

And remember…

Perfect is good but DONE is better!

xo -Jane

Today we're talking about CLOSING the sale. You're going to learn...

-> specific psychological trigggers that get people to buy

-> how to use these psychological triggers WITHOUT manipulating people or shaming them into a purchase

-> the difference between "passive marketing" and actively going after the sale

-> why your emails don't convert as well as you want them to and how to fix it

This is one you don't want to miss! These 5 elements are the BASIS of direct response marketing. Learn these principles, and your business will never be the same. I'm serious. They're THAT important.

Show Notes:

https://fashionbrainacademy.com/offer "Send Better Emails" Bootcamp:

Learn what to actually SAY in yor emails and how to make them convert better. https://fashionbrainacademy.com/bootcamp/

And remember…

Perfect is good but DONE is better!

xo -Jane

One of our members sent me this:

"Hey Jane. I'm waiting for my website to be updated before I really dig in with the marketing..."

Hmmmmm. Do you ever feel like your need too wait for THIS before you can do THAT?

And do you question if it's real? Or if it's procrastination -- or even fear of doing the things?

You don't need to wait for perfection before you move forward.

But it sure feels like you do! This episode will help you get clear on your thoughts and how they affect your actions. Show Notes: https://fashionbrainacademy.com/waiting/

Also... You're Just 4 Days Away From Emails That Convert to Sales!

EMAIL BOOTCAMP - Send Emails. Get Sales.

Sign up here

And remember…Perfect is good but DONE is better!

xo -Jane

I have just 2 words for you... Stop It.

Stop. It.

Srsly. I'm not kidding.

What needs to stop in your business?

I'll make a wild guess about what needs to stop - and this episode might just be a total game changer for you, if you let it.

How do I know?

Because I need to stop it too. ;)

Show Notes: https://fashionbrainacademy.com/stopit/ The Club: Our monthly membership for product-based business owners who want more sales using content & email marketing: https://fashionbrainacademy.com/theclub/

Here we go...

"Jane. When I write in my voice [like emails and stuff, she's saying], so sometimes I may use swear words when creating content, and this is me and it's how I speak. Is this okay? I really don't see many other brands adopting this tone. How much of my own voice and personality should I show through my brand?"

You may not see this with a lot of clothing, accessories or home goods brands, but hella hella yes. You see this with business coaches, life coaches, healers.

But for product businesses...

Will it damage your sales?

Listen to unpack the SWEARING in marketing conundrum.

Mentioned in this episode

• Marketing guru, Gary Vaynerchuk
• Bad Bad Jewelry - jewelry, coaching, & creative services
• Ash Ambirge's Middle Finger Project
• Jane's Free Guide: 7 Ways to Drive Traffic to Your Online Store

And... If you want to have a community of like-minded people, stay accountable, get consistent traffic to your online store, and have consistent sales...

Join The Club - our monthly membership for marketing and sales.

And remember…Perfect is good but DONE is better!

xo -Jane

"I have content but hesitate to post."

Yep. Been there, done that. Sometimes we know what we're "supposed to do" for our business but we just aren't doing it.

Planning and over planning is a big problem for entrepreneurs.

Thinking and overthinking is a another big problem for entrepreneurs.

And here's the truth: Nothing's going to happen if you don't DO anything.

In this episode, I want to help you break the pattern of planning to do stuff but not actually DOING it.

Show Notes: https://fashionbrainacademy.com/content/

If you want to dive deeper into these strategies, stay accountable, get consistent traffic to your online store, and have consistent sales... Join The Club.

This is Part 2 of this 2-part Podcast series with Claire Wolfson from Bean Goods.

If you haven't listened in to Part One yet - go and do that first and be sure to download the Timeline to follow along - https://fashionbrainacademy.com/beangoods/

In this episode, Claire dives into numbers again and answers listener questions.

As a recap; In part one, Claire Wolfson from Bean Goods takes us through exactly how she grew her business from $134K in sales, just three years ago to over a million in 2021.

Claire went from being overwhelmed, frustrated, and broke to paying off ALL debt, moving the business out of their apartment, hiring employees, and paying off ALL business debt.

And get this, Claire shares her numbers!! Including the actual ROI of different marketing channels (email, SMS, brand reps, FB & IG ads). She truly wants to help other c-commerce store owners and she does not hold back on the truth of what it takes to build a 7-figure online store.

Key things we talk about:

• Sales Figures, Average Order Value, and ROI Percentages, ROAS
• Upsells
• Google and Facebook Ads (Plus the numbers!)
• Ads Managers and Brand Reps
• Launch Strategy and Process
• Building and nurturing a Community
• List Building
• The Future of Bean Goods
• and SO MUCH MORE!

Resources mentioned in this episode.

• The Bean Goods Timeline download for this episode, to follow Claire's success steps
• The Club, our monthly marketing & sales membership
• Claire's business - Bean Goods (go check it out - We love the paw cursor!)
• Google and Facebook Ads
• Start a clothing line from scratch, our Launch a Line Course

A snapshot about Bean Goods

"Bean Goods is a clothing and accessories brand (weiner dog-themed) originally born in Portland, Oregon in 2011. It is inspired by our little black and tan dachshund, bean who is now 17 years old. He is our hero. When Bean was 4 years old he suffered a serious back injury that caused him to lose control of his hind legs also known as IVDD. We were devastated and didn't know what our little guy's outcome would be. He underwent major reconstructive back surgery and miraculously made a full recovery. Bean needed a partner in crime to keep his spirits high so we adopted a wire-haired brother for him, joyles vanguard of the waldorfs (aka Van). Bean and Van have been slaying life as business pawtners and bffs ever since! Bean is the president of our company. Van is the VP.

We relocated to the LA area in late 2016 after spending a year on the road in our 13 ft travel trailer, the weenstream. We are thrilled to now be a part of the amazing community of so cal wieners and doxie enthusiasts!"

Source: Bean Goods - https://beangoods.com/pages/about-us

One Million Dollars in Sales as a product owner?! YES! and THIS episode you breaks down exactly how they did it.

In this 2 part Podcast, we have a super guest with us Kick-Ass, Superstar Entrepreneur, Claire Wolfson from Bean Goods takes us through exactly how she grew her business from $134K in sales just three years ago to over a million in 2021.

FIRST, go and download the timeline to help you to stay clear on the exact steps Claire took to get to $1 Million in sales - https://fashionbrainacademy.com/beangoods

Claire's success was NOT an overnight thing. I had Claire on the show a few years back when she had almost doubled her sale in a year's time. And now, Bean Goods just did a million in sales last year.

She went from being overwhelmed, frustrated, and broke to paying off ALL debt, moving the business out of their apartment, hiring employees, and paying off ALL business debt.

And get this, Claire shares her numbers!! Including the actual ROI of different marketing channels (email, SMS, brand reps, FB & IG ads). She truly wantys ot help other c-commerce store owners and she does not hold back on the truthh of what it takes to build a 7-figure online store.

Buckle up and let's go. This is Part 1 of this 2-part Podcast.

Key things we talk about:

• The start of Bean Goods
• Setting Business Goals
• Sales Figures, Average Order Value, and ROI Percentages , ROAS
• Building a Team (and losing team members)
• Creating and Implementing Business Systems - With a winning Book Recommendation.
• and SO MUCH MORE!

Resources mentioned in this episode.

• The Bean Goods Timeline download for this episode, to follow Claire's success steps
• The Club, our monthly marketing & sales membership
• Claire's business - Bean Goods (go check it out - We love the paw cursor!)
• The E-Myth Revisited Book - Michael E Gerber
• Google and Facebook Ads
• Start a clothing line from scratch, our Launch a Line Course

A snapshot about Bean Goods

"Bean Goods is a clothing and accessories brand (weiner dog themed) originally born in Portland, Oregon in 2011. It is inspired by our little black and tan dachshund, bean who is now 17 years old. He is our hero. When Bean was 4 years old he suffered a serious back injury that caused him to lose control of his hind legs also known as IVDD. We were devastated and didn't know what our little guy's outcome would be. He underwent major reconstructive back surgery and miraculously made a full recovery. Bean needed a partner in crime to keep his spirits high so we adopted a wire-haired brother for him, joyles vanguard of the waldorfs (aka Van). Bean and Van have been slaying life as business pawtners and bffs ever since! Bean is the president of our company. Van is the VP.

We relocated to the LA area in late 2016 after spending a year on the road in our 13 ft travel trailer, the weenstream. We are thrilled to now be a part of the amazing community of so cal wieners and doxie enthusiasts!"

Source: Bean Goods - https://beangoods.com/pages/about-us

If you want to build an email list for any product, even if it's your first product and you haven't launched yet, you need to start marketing EARLY.

In today's podcast, we're talking about how to build a pre-launch email list for a physical product.

When you do all the work to create a new product, you want customers lined up, credit cards in hand, right?

But most people don't know how to do pre-launch marketing without photos of their product.

This episode will give you the steps to start marketing NOW,

Click HERE to download the chestsheet for this episode

Once you download the worksheet, come and listen in as we break down how to build a Pre-Launch email list – it's a good one!

Key things we talk about:

• The key things you need to build a pre-launch email list
• Landing Pages, popups, and forms
• Blogs and emails
• Email service providers
• Your buyer persona
• Lead Magnets / Freebies
• Engaging with your ideal buyer

Resources mentioned in this episode.

• Join me for the completely updated, LIVE Build a Following workshop
• Pre-Launch Email List Cheatsheet FREE Download
• Fashion Brain Academy – Launch a Line Course
• The Club, our monthly membership for marketing & sales. https://fashionbrainacademy.com/theclub/

You can sell out your new product...even if you haven't launched yet!

Learn the step-by-step strategy in this completely updated online workshop LIVE with me!

And now it's your turn! Head over to the blog and tell me what's your BIGGEST takeaway from this episode.

What action will YOU will take to build your pre-launch email list?

And remember…Perfect is good but DONE is better!

xo -Jane

• "I should be further along by now"
• "Why is this taking so long?"
• "Why is she doing better than I am? What's up with me?"

If these sound familiar, you're not alone.

Every entrepreneur worries that we're not doing enough sometimes. Our brains run wild with thoughts, and approximately 80% of our thoughts are negative. It's just part of being alive.

The topic of not doing enough came up in The Club recently and one of our members shared the best advice I've ever heard.

"You will never be doing enough because enough is not a thing you can really define. What is enough? You might want to try to find a way to be with that feeling."

Find a way to be with that feeling. I just love the honesty of that.

Not push it away, not talk your way out of it. Just BE with the feeling and know you're not crazy, you're just an entrepreneur.

And then she went on to say, "I have a lot of decision fatigue right now. And even just writing this comment to help you is actually helping me."

How fantastic! I love our Club community.

In today's podcast episode, we dive deeper into the limiting belief of "I am not doing enough" and how to handle it.

Listen in as we break down some really useful strategies to handle the negative thoughts that come when we feel like we aren't doing enough.

Resources mentioned in this episode.

The Fashion Brain Academy Blog – https://fashionbrainacademy.com/diary-of-a-designer/

The Club (which gives you access to our closed community) – https://fashionbrainacademy.com/theclub/

Podcast about website conversions: https://fashionbrainacademy.com/website-conversions/ Podcast about Feeling Behind in Business: https://fashionbrainacademy.com/feelingbehind/

Life hacker article – https://lifehacker.com/when-you-have-a-negative-thought-about-yourself-cancel-1832873530

Video from Bob Newhart – https://youtu.be/Ow0lr63y4Mw

And now it's your turn, head over to the blog and let me know what your BIGGEST takeaway was from this episode.

What is it that you don't feel like you are doing enough of and, after listening to the episode, what new narrative will you take on?

And remember…Perfect is good but DONE is better!

xo -Jane