Jane Hamill | Podcast

When your eCommerce sales are down, it's easy to freak out and not know what to do. This episode gives you 7 very specific things you can do TODAY to get sales immediately.

Last week's episode was PART ONE of this series and it was about the mindset that needs to happen first. I suggest you listen to that one first.

When you tune in to this week's episode you're going to learn about...

• LIVE video shopping and the mistakes most store owners make
• Asking for referrals
• Trying something completely different
• Send more emails! And how to do it without "bothering" people
• Setting up a secret sale that won't crush your margins
• Finding new audiences for FREE
• How to re-invent items that aren't selling so you move that inventory

You don't want to miss this episode with 7 badass ways to get more sales NOW!

Resources mentioned in this episode

• LIVE Online Shopping with Elizabeth Stiles - Fashion Brand Consultant
• Asking for referrals with Boaz David from HumanB
• Trying something completely different with Dessy from Fashion Insiders Co.
• Sending more emails with me, Jane Hamill of Fashion Brain Academy
• Setting up a secret sale with Claudia Howard, Klaviyo and Shopify Expert
• Finding new audiences for FREE with Susan Bradley from The Social Sales Girls
• Re-inventing items that aren't selling with Cathy Wagner from Retail Mavens
• Apply for a FREE website mini-review with Jane Hamill
• Send Better Emails Bootcamp - LIVE dates coming up!
• The Club - our monthly membership to help you grow your following, your list, and your sales.🚀

More links for this episode are back on the blog: https://fashionbrainacademy.com/getmoney/

If your sales are down and you don't know what to do - then you need to realise that it all begins on the inside, between the ears!

When you tune in to this week's episode you're going to learn…

• Why it's important to get your mindset right
• How to change your money beliefs
• The key to using language to direct your day...and your sales!
• Who to stay away from to keep negativity at bay

If you're fed up with sales being down and can't find a way around it, then you don't wanna miss this episode!

Resources mentioned in this episode

• Apply for a FREE website mini-review: https://fashionbrainacademy.com/review/
• Fill Show Notes & Links from this episode - www.fashionbrainacademy.com/worried
• Carol Dweck - Here's her TED Talk about Mindset
• Send Better Emails Bootcamp – learn how to write emails that CONVERT without bothering people.
• The Club - our monthly membership for marketing & sales

More links for this episode are back on the blog: https://fashionbrainacademy.com/worried/

Want to make your life easier? Start using the rule of ONE with your marketing - particularly for email & social media marketing. Most entreprteneurs complicate the f**k out of everything (ask me how I know). We're creative, it's how we roll. Today you'll learn a simple rule to make things simpler. I share the specific steps to BETTER communications with your prospects and customers. You'll also learn the 10 steps to sending emails that make sense and get clicks.

Show Notes and Links: www.fashionbrainacademy.com/rule

If you want to build your email list with highly targeted prospects, this episode is for you. My guest is Lindsay frorm Guild Party, a fashion brand for women who love role playing games (think Dungeons and Dragons but with real style). Lindsay started building her customer list BEFORE her product was even ready using a quiz. In fact, from just ONE share on Twitter, Lindsay got 400 new email subscribers in one day! List building with a quiz is proven method for Lindsay and she'll explain exactly how her quiz leads to signups & sales in this episode.

NOTE: Quiz building is the theme this month in my monthly membership, The Club. If you want to setup a quiz, we're all doing it together inside the mebership!

Key things we talk about:

• The Starting story of Guild Party
• Building the Brand of Guild Party
• The Importance Of Knowing Your Audience
• The Simple Thought Process Behind Building The Quiz
• Building Your Customer Email List
• Email List Housekeeping
• Social Media and Facebook Ads
• The ROI of Lindsay's Quiz
• + more - It's jam-packed!

Resources mentioned in this episode.

• The Club, our monthly marketing & sales membership
• Lindsay's Business - Guildparty.com - Go and check it out.
• Mailerlite - Email Marketing Software (The one Lindsay uses)
• Klaviyo - Email Marketing Software
• Shopify - Ecommerce Platform

Listen to this episode and let me know what you think over at www.fashionbrainacademy.com/guild

"Do I need to segment my email list? I have no idea how to start and the thought of it overwhelms me."

Today I'll teach you the only 2 things you need to think about to segment your list.

This doesn't have to be hard, trust me. Show Notes:

https://fashionbrainacademy.com/segment/ The Club, our monthly membership:

https://fashionbrainacademy.com/theclub/

You wake up and do NOT want to do the work. You think...I just can't. Not today. But can you? Should you? Where's the line between hustle and self care? Between "honor your body" and "just do the work"? And if you're continuosly not feeling it, is that a sign of a bigger issue that needs to be addressed? This episodes give you praactical tips for what to do when you're just not feeling it. Show Notes: https://fashionbrainacademy.com/feeling/

Hey!

I'm having so much fun with these quickies, especially the Q and A's so, if you have a question you want to be answered, hit me up on social with a comment and hashtag #askfashionbrain.

So today I want to talk about CASUAL marketing. Keeping it casual is what people want AND it's way interesting - and more authentic.

How can you make your life easier by making your marketing less important, less hard, and less formal?

What you'll discover:

• Why casual is working right now
• How to be more interesting
• Prompts to help you attract people without making it harder

Mentioned in this episode & resources for you;

• 7 Ways to Drive Traffic to Your Online Store FREE Guide
• The Club - our monthly membership for marketing & sales
• Jane's Instagram (if you have a question use #askfashionbrain)

And remember..."Perfect is good but DONE is better."

xo -Jane

Here's another quickie episode for you! Today, I'm talking about something you should never, ever, EVAH do in your DM's. I recently got a DM from a small fashion company that struck me as a bad idea. It was focused on the EXACT opposite of how to get someone interested your product.

This entrepreneur's idea of why people should buy their product is something I totally disagree with.

What you'll learn:

-> What you shouldn't say in DM's

-> One thing potential customers don't care about

-> How to make better relationships over DM's

Show Notes:

https://fashionbrainacademy.com/youdidwhat

Resources

7 Ways to Drive Traffic to Your Online Store https://fashionbrainacademy.com/traffic/

The Club

Our monthly membership for content & email marketing.

https://fashionbrainacademy.com/theclub/

And remember…

Perfect is good but DONE is better!

xo -Jane

I was scrolling through Facebook and I got sucked into Reels. I found one from Jim Carrey that just really hit me about risk and doing what you love.

It is SO powerful. I love it so much!

I find that a lot of entrepreneurs, a lot of my members, a lot of the startups that I work with, they're doing the entrepreneur thing, but they have one toe in the water. They're not all in because they're afraid to risk too much.

So many of you want to have an online store because you want a flexible lifestule. You want the hours that you choose, to go on vacation when you want, to be in control of your income.

And yet, it's risky. Here's hoow to deal with the risk...

Have a listen...

https://fashionbrainacademy.com/safe/

"Send Netter Emails" Bootcamp will teach you what to SAY in yoour emails and how to increase conversion: https://fashionbrainacademy.com/bootcamp/

And remember…

Perfect is good but DONE is better!

xo -Jane

Today, I have the "Do This, Not That" email edition.

Here are four things you definitely should be doing with your emails and four things to avoid.

First, get your download now.

What I discuss…

-> why you need to send emails weekly -> what the "rule of one" is -> why you shouldn't try to speak to everyone in your emails -> suggestions for content you can do to add variety to your emails and your offers

https://fashionbrainacademy.com/emailtip1

Show Notes:

https://fashionbrainacademy.com/badthings/ Email Bootcamp:

Learn what to SAY in your emails and how to make them convert better: https://fashionbrainacademy.com/bootcamp/

And remember…

Perfect is good but DONE is better!

xo -Jane