Jane Hamill | Podcast

If you're serious about getting sales in your product business, then today's podcast episode is for you. We're discussing the one thing that could be ruining your business….we're deep-diving into the 4 mistakes you could be making with your buyer persona.

When I see product-based entrepreneurs struggling come through our programs and into the club, it's often it because they have not niched down deep enough and they haven't had the courage to truly choose an ideal customer.

The truth is, when you go after EVERYONE, you are attracting NO-ONE!

Listen in as we break down the 4 mistakes you could be making with your buyer persona.

But… DON'T GO YET! I have a gift for you!

I have a super value-packed 12-minute mini-class where we go into what you DO and WHO you serve.

Don't build your business on a rocky foundation – go grab it now!

https://fashionbrainacademy.com/yourcustomer/

If you're looking for a community that keeps you accountable, helps you generate ideas, inspires you to act AND helps you with your success, and creates explosive sales strategies, you can join us in The Club. We can't WAIT to see you there!

The Club - our monthly membership for marketing & sales:

https://fashionbrainacademy.com/theclub/

Show Notes from this episode

https://fashionbrainacademy.com/4-buyer-persona-mistakes/

Keeping up to date & resources for Fashion Brain Academy

Website: https://www.fashionbrainacademy.com

Need more traffic to your online store: https://fashionbrainacademy.com/traffic/

Instagram: instagram.com/janehamillchi

In the last episode, we talked about seven ways to get more traffic to your online store There's a download that goes with it - grab it now:

https://fashionbrainacademy.com/traffic/

OK, so you're getting site traffic. Now what? Thhe most important thing you need to get sales is an actual website and a way to collect money. Check. You got that part, right? The second most important thing you need is something that SO MANY small business owners are missing. And without it your lookers will NOT turn into buyers. It kills your conversions.

I'll explain whhat it is and how to make sure you're doing it in this episode.

Oh! And when you're ready to DO the things we talk about on this podcast, you can join us in The Club. You'll get the training, group support, & accountability you need to start implementing what you learn to see your sales explode. The Club - our monthly membership for marketing & sales: https://fashionbrainacademy.com/theclub/

Show Notes from this episode: https://fashionbrainacademy.com/website-conversions/

There's a download that goes with this episode. Grab it here: https://fashionbrainacademy.com/traffic/ In today's episode, I run through 7 strategies for driving more traffic to your online store that are working RIGHT NOW.

As a business owner, you want more traffic and sales, right?

Of course! But it can feel overwhelming to know exactly what to do to get the "right" traffic of buyers.

And know this... you get to choose 3 strategies for your business. Only 3.

This makes it less overwhelming for you.

And whhen you're ready, join us over in The Club to get group support, accountability, and start implementing your 3 strategies!

https://fashionbrainacademy.com/traffic/

When you're running the day-to-day of your business, it's hard to stay in a place of possibility.

• Orders coming in (or not)...
• Orders getting shipped (or not)...
• Keeping up with the cluster f**k that is social media...
• Watching your cash flow...

Head down working. But...

"You can't see the picture when you're in the frame." Sometimes you need a fresh perspective. Today's episode reminds you of what's possible in business. And in life. And you'll hear 2 great examples of badass entrepreneurs and exactly what they're doing to get stuff done - even when life throws a crap-ton of trouble at you. - One is getting sales while dealing with chronic illness. - One just hit a million dollars in revenue.

Show Notes & Links:

https://fashionbrainacademy.com/possible2/ Got a plan for the next 12 months? You really CAN create a simple, do-able plan for growth that you'll actually stick to. We can do it together. The full recording of the LIVE PlanJam Workshop is ready for you! It's all inside The Club.

Reflecting back on the next 12 months, do you like what you see? Are you proud? Disappointed? Today I'm sharing what's possible for you based on specific examples of what some badass entrepreneurs have achieved this year. - going from totally frozen to taking massive action in only 8 weeks

- getting your product featured on Oprah's favorite things

- making money and building you audience even when you have no new inventory to sell The opportunities for e-commerce in 2022 are EXPLODING. This episode will show you how to get in there and get some. Show Notes and Links: https://fashionbrainacademy.com/possible1/ Join The Club to grow your sales like the badass you are: https://fashionbrainacademy.com/theclub/

Meet Stephanie. When she first emailed me 8 weeks ago, she was very, very frustrated. She'd been spinning her wheels for two years - two damn years - without making any real progress on the new business she wants to launch selling digital patterns to help people sew recycled leather on a home sewing machine. She was listening and learning to good advice from experts but not taking any action at all. She didn't know why.

She was totally stuck and needed help. In this episode, she tells us exactly what she did to go from STUCK to massively PRODUCTIVE in only 8 weeks.

Find out what she's doing...

https://fashionbrainacademy.com/leather/

"There's power in a plan", I said to my client. "Sure, if only I knew if my plan was any good. And if I didn't lose it. And if I actually stuck to it without changing my mind 50 times." Sound familiar? We love the IDEA of a plan. It's the implementation that gets us. The Planning part goes like this:

• What's my Outrageous Goal for the biz?
• What's the "bridge version" of the biz in the next 12 months?
• Next, break it down into the 4Qs of the year, and to 3 specific 90-day goals.
• Start tracking some #'s every week to see small wins add up (motivation!!)
• Get help and accountability so I don't abandon my plan by January 15th.

Right now in The Club we're working on all of this together. You can join us. It's life-changing to have a plan you actually stick to. In today's episode, I break down the planning process in detail. Show Notes: https://fashionbrainacademy.com/myplan/ The Club - our monthly membership for product entrepreneurs: https://fashionbrainacademy.com/theclub/

Blast from the past -- that's the email I received from family friend. She asked if I could help her turn her side hustle product business into a her full-time gig. She wants out of the corporate world and believes her product biz could replace her job but doesn't know the steps to grow it. She wants to sell a million dollars in products. Challenge accepted. This episode lays out the exact steps I gave her this morning. And now you can have them too. Show Notes and Links: https://fashionbrainacademy.com/millions

Get LIVE Content & Email Reviews in The Club https://fashionbrainacademy.com/theclub/

If you listen to this podcast you know how big a fan I am of email marketing – it has an amazingly high ROI. But how many emails is too many? How do you avoid "bothering" people?

In today's episode we'll cover three things:

• HOW MANY emails to send for the Holidays
• WHEN to send them
• and to WHOM

Plus, you'll get the honest advice from 2 of my most successful e-commerce clients about Holiday selling via email. Show Notes and Links: https://fashionbrainacademy.com/howmany

Today's episode is a little different. It's a quickie nugget episode, under six minutes. And it's all about playing with the idea that your business can be a lot more fun.

Your days can be more fun.

In fact, what if you treated your business like a big, fun, sexy game?

How great would that be!?!

Have a listen...

https://fashionbrainacademy.com/funbiz/