Jane Hamill | Podcast

You can find part 1 of this kickass interview at https://fashionbrainacademy.com/princess/

In this episode, Rebecca and Eva discuss:

• the differences between manufacturing in Hong Kong, the U.S., and Pakistan
• how they kept the business running while managing 7 kids between them -- under the age of 15
• how they pared down their marketing to the absolute bare minimum and STILL grew their sales in 2020
• Why their email marketing is different from 99% of the other e-commerce brands out there
• And... "We try to see our customers as real people with a real struggle. And the struggle is the same one we had. Where's the dress with the dinosaurs? Why didn't that exist?"

Show Notes, links and a juicy discount code are all back on the blog: https://fashionbrainacademy.com/princess2/

For this week's episode, I have two BADASS entrepreneurs on the show. Rebecca Melsky and Eva St. Clair are the co-founders of Princess Awesome and Boy Wonder, an online clothing store. They carry high-quality clothing that smashes gender stereotypes.

Rebecca and Eva are designing their line and they're managing their production. They also have 7 kids between them that have not been in school in a year and they're still handling everything.

I'm so impressed, especially when it comes to how they got started. What is their story and what are they doing now that really brings in sales? Check it out.

Show Notes & Links:

https://fashionbrainacademy.com/princess/

Let's talk money! Today I'll cover the 8 ways I see my students and clients funding their product-based businesses. Next, I tell you how I found the money to start my clothing line and boutique, and finally what I consider the BEST way fund your business in 2021. I explain in detail exactly what I would do what I would to NOW if I were you, starting over again from scratch.

So you want to start a clothing or accessories line.

That's great! But why?

There a lot of reasons to start a fashion business...

• You're tired of your job and think it would be better working for yourself.
• You have a lot of creativity and you want to use it.
• You have a fantastic idea that you know everyone will love.
• You have a need for a product that's not available and you think others will want it too.

Some reasons to launch a business are good and some are, well... not so good.

In today's episode, we cover the 6 questions you should ask yourself BEFORE you start a fashion business. I wish someone would have made me listen to this BEFORE I started. :)

Have a listen...

https://fashionbrainacademy.com/6questions/

Today jewelry designer Gwen Beloti is my special guest and we're going to talk about subscription boxes.

What we talk about today...

• How Gwen came up with the idea of doing jewelry subscription boxes
• The surveys she sends her customers and the surprising results
• What has better margins, the apparel or jewelry?
• The lead time to designing and planning her subscription boxes
• The results of her first launch and how she handled it
• Gwen's specific answers to questions submitted by our members in The Club
• The struggle to decide if she needed 2 different websites
• What Gwen does do increase retention of members and reduce churn

Have a listen...

https://fashionbrainacademy.com/gwen/

Let's talk about the 6 different types of customers and why they matter to you. Now. I'm basing this on my own personal experience. If you know me, you know that I was 25 years old when I opened up a retail store in Chicago, I designed all of the clothing in the store.

And when I opened that up, I had no idea what I was doing. I mean, no idea. I didn't know how to run a business. I opened up a boutique without a back room, without a place for backstock without a place for my team to have lunch. Total newbie. But I quickly learned how to read the people who came into my shop and understand how to sell to them. This episode covers the different types of shoppers - for ANY product - and how to deal with them. Enjoy! www.fashionbrainacademy.com/customers

This week's podcast is the second half of last week's episode, The 4 Elements of an Effective Marketing Strategy. If you haven't listened to that one yet, I suggest you listen to that one first. You'll find it at janehamill.com/4elements,

This week's topic is 5 Content Marketing Tips For Your Product-Based Business in 2021.

Why do I love content marketing so much? Why am I teaching you this?

Because it is the breadcrumbs that you put out into the world. You give people value pertaining to the lifestyle of what you sell and they find you through that content. They get lured in through the breadcrumbs. They follow you into your blog, your website, your email list eventually become a customer.

Now, let's get down to specifics.

https://janehamill.com/5tips/

Before you dive into creating content for your business, let's think about Why you're even doing it. Content can be the most powerful piece in your marketing arsenal, if you know how to use it well.

This episode covers 4 things to nail down before you get into action with your content so you're actually productive with your efforts - instead of just being busy.

Show Notes and Links:

https://janehamill.com/4elements

Don't shoot the messenger. But the truth is that consumers care way less that we think they should if their apparel is sustainable. In fact, on average they're only willing to pay 10% extra for sustainable fashion over normal fashion. It's "nice to have" but being eco-friendly isn't the reason they will buy from you. Learn more... www.janehamill.com/sustainable

Today we're talking about Kickstarter campaigns and why it's good to build your following with a special guest Joanne Jarett and she'll give us her insight on Kickstarter campaigns.

Joanne is a former family physician, is on her 17th year of maternity leave and has now an entrepreneur. She started Shelfie Shoppe, a line of loungewear that looks like streetwear. She also has a blog called Cozy Clothes Blog and is the host of the Fancy Free Podcast.

Have a listen...

www.janehamill.com/joanne