Birdwatching has become a popular pastime. Birdwatchers are convinced that birds have intrinsic value and that protecting them is essential. However, enthusiasm doesn’t always lead to social consensus. Elected officials answer to voters, and corporate executives answer to shareholders. University of Utah ornithologist Cagan Sekercioglu says that to influence policymakers, it’s crucial to “offer credible research showing that healthy bird populations are essential to human welfare.”