Jared Erickson co-founded Brother Moto, an Atlanta based brand which has taken on the form of DIY motorcycle shop, coffee shop, apparel retailer, and moto content brand. Jared joins Adam in the studio at Triumph America HQ, fresh off his 3,000 mile round trip between Denver and San Francisco with a friend on two 2020 Triumph Tiger motorcycles, where he shares his experience riding across the Western United States amid intense heat and wildfires. Jared also dives into his inspiration to start Brother Moto as a DIY Garage, and how it evolved into a must-visit moto coffee shop and motorcycle goods retail shop, famed for the solid black tee simply and boldly emblazed with “MOTORCYCLES ARE DANGEROUS”.

Episode Links:

Instagram: @brother_moto

Website: BrotherMoto.com

For The Ride theme song by Sam Pace

For The Ride podcast produced by Hisonni Johnson