Destinations International's Jack Johnson has been extolling the concept of DMOs becoming a "Shared Community Value" for over a year...and one would be hard pressed to find an organization that more exudes that philosophy than Visit Anaheim. Just before COVID-19 caused us all to pivot, CEO Jay Burress sat down with DMOU to discuss three breakthrough programs that address community needs while his DMO works tirelessly to attract the world. On this episode, you'll hear how Visit Anaheim works with meeting professionals to "give back" to local schools, how professional staff volunteers with local neighborhoods, how a local initiative became a $250 million City program and how the agency is inspiring high school students to consider hospitality and travel as a career. Want to blow your mind without hallucinogens? This is the episode for you.