Jean Linscott, Ph.D. and Kenneth Ruoff, Ph.D., are a husband-and-wife team that are veterans of the youth sports industry. Their new book What Is the Goal?The Truth About the Youth Sports Industry, demonstrates how the Youth Sports Industry (YSI) accentuates the wealth and participation gap by pricing out most families. Young athletes have become valuable commodities to the sports clubs who secure greater earnings in a lucrative industry if they play their business cards right.