Jeep Talk Show, JCR Offroad, Brian JCR Offroad, Jeep interview, Off-road podcast, Jeep enthusiasts, American manufacturing, Jeep modifications, Off-road products, Jeep armor, Jeep Cherokee, Jeep Gladiator, Jeep XJ, Jeep JL, Jeep TJ, Jeep YJ, Jeep Comanche, Jeep JK, Jeep bumpers, Jeep sliders, Jeep skid plates, Jeep bed racks, Jeep armor brand, Jeep Cherokee parts, Gladiator accessories, JL modifications, JCR Offroad story, Jesus Christ Rocks, Kalamazoo Michigan, American-made Jeeps, Enthusiast-driven products, Lean manufacturing, Lean By Doing podcast, Handicorn JCR, Funny Jeep marketing, Off-road adventures, Jeep life, Jeep community, Off-road culture, Jeep mods, Jeep wheeling, Moab off-road, Jeep beach, Chinese knockoffs, Jeep manufacturing, Customer-focused business, Scaling a business, Jeep innovation, Off-road industry, JCRoffroad.com, JCR Offroad YouTube, JCR Offroad Instagram, JCR Offroad Facebook, Jeep social media, Jeep podcast, Jeep talk, Brian JCR interview, Garage to glory, Jeep history, Off-road legacy, Jeep passion, Red Jeep vs Black Jeep, Jeep ducks Buckle up, Jeep enthusiasts! In this thrilling episode of the Jeep Talk Show, we sit down with Brian, the mastermind behind JCR Offroad—a legendary Jeep armor brand that started in his mom’s 20x20 garage. From humble beginnings in Kalamazoo, Michigan, to leading a powerhouse in American-made, enthusiast-driven products, Brian’s story is one of grit, faith, and off-road passion. Join us as we dive into: How JCR Offroad (yes, it stands for "Jesus Christ Rocks") grew from a college side hustle to a 22-year legacy. The secrets behind their top-quality Jeep Cherokee, Gladiator, and JL products—and why they’re built to last. The hilarious marketing stunts (Handicorn, anyone?) that set JCR apart in a sea of knockoffs. The challenges of battling cheap Chinese copies and staying true to their off-road roots. A sneak peek into JCR’s new podcast, Lean By Doing, and their game-changing approach to lean manufacturing. Brian also shares personal anecdotes—like building bumpers in his mom’s garage with a plasma cutter and a bottle jack—and how JCR continues to innovate while keeping customers at the heart of everything they do. Whether you’re an XJ loyalist, a Gladiator fan, or just love a good underdog story, this interview is packed with inspiration, laughs, and Jeep wisdom you won’t want to miss! 👉 Visit JCR Offroad: JCRoffroad.com 👉 Follow JCR on Social Media: @JCRoffroad (YouTube, Facebook, Instagram) 👉 Check Out Their Podcast: Lean By Doing on YouTube and Spotify Hit that play button, subscribe to the Jeep Talk Show, and let us know in the comments: What’s your favorite JCR product? Have you ever been “ducked”? Let’s get the conversation rolling! #JeepTalkShow #JCROffroad #JeepLife #OffroadAdventures #AmericanMade This description is concise, engaging, and highlights key moments from the interview while incorporating calls-to-action to boost viewer interaction. It avoids overly technical jargon and focuses on the excitement and personality of the conversation, making it appealing to both Jeep enthusiasts and casual viewers. 00:00 Intro 01:31 What does JCR stand for? 02:15 I'm going to hell 04:19 Another one owner XJ 07:28 anti door dings 13:06 How did you succeed 14:54 cardboard design 17:07 equipment advantages 18:24 Did you know how to weld 19:26 what is a bridgeport 27:34 sick of building stuff 30:04 Gladiator products 35:03 no modification goes unpunished 37:10 i hate ducks 39:04 is there beer involved 42:53 Brian's Podcast 50:43 5 million dollars?!?!? 53:58 wrap up 56:52 interviews! The Jeep Talk Show has been in publication for 15 years! We have a large group of team members and hosts. We publish five episodes a week. One episode, Chic Chat, is a women only hosted episode for women that feel more comfortable watching women talk about Jeeps and off road. We hope you give us a try and if you like the show please subscribe! Our website is https://jeeptalkshow.com. We do both video and audio only so you can watch or listen which ever is more conveinant depending on where you are and what you are doing. Driving to and from work, mowing the grass, or working out at the gym. Let the Jeep Talk Show 1000+ episodes make your day better and more entertaining! Join the Jeep Talk Show family! (chat server) https://jeeptalkshow.com/discord Patreon! https://www.patreon.com/jeeptalkshow (subscribe for commercial free episodes!) Round Table recording Tuesday's 7:30pm CT (Zoom meeting) https://jeeptalkshow.com/roundtable pass jeep Visit our website! https://jeeptalkshow.com Sign up for our newsletter! https://jeeptalkshow.com/newsletter Instagram @jeeptalkshow https://instagram.com/jeeptalkshow