Bezos' Law - Chai Atreya, Chief Product Officer at ActiveCampaign, once helped build Amazon Alexa under Jeff Bezos.

During one internal review, Bezos made a single comment — short, specific, and completely unexpected — that changed everything.

He looked at the team and said:

“I want Alexa to respond in under five seconds.”

That one sentence forced every engineer to rethink what “great” really meant.

They reimagined the architecture, redesigned the systems — and eventually, brought response times even lower.

That’s "Bezos' Law":

The tighter the constraint, the bigger the breakthrough.

I was honestly in awe hearing how that single challenge reshaped Amazon’s design culture — and even more amazed at how Chai is now weaving that same mindset into ActiveCampaign’s AI to help small and midsize businesses scale faster, smarter, and simpler.

It’s inspiring stuff — and it’ll change how you think about innovation, leadership, and speed.

🎧 Hear the full story on the interview — it’s one of those “I’ll never build the same way again” moments.

Your Turn: Have you ever had one short, sharp lesson from a leader that completely changed how you think or work?

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Follow Chai on LinkedIn: https://www.linkedin.com/in/atreya/

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