Jeff Medders, the President of Cowboy Channel, is interviewed by Chris Dawson and Russell Dilday. Growing up on a cattle ranch in southeastern Oklahoma, Medders had a passion for rodeo and all sports in general. He was an all-state football player in 1981 and headed to college to pursue his dream of being a television sportscaster. All was going according to plan until 1989, when he was approached by a Tulsa-based company to host America’s Horse, AQHA’s new television show on ESPN. Soon after, his hosting role grew to include the Wrangler World of Rodeo and the National Finals Rodeo. Having grown up in Oklahoma and attending the NFR in Oklahoma City every year, it was a dream come true.

Over the next two decades, Medders’ resume grew by hosting thoroughbred racing and LPGA golf coverage on ESPN, poker, and motorcycle racing on CBS Sports, but nothing tamed his passion for the sport of rodeo and the National Finals Rodeo. Today his company, Geronimo Productions, produces more major cowboy events than any other production company in the nation. Championship Bull Riding on Fox, Cinch High School Rodeo Tour on RFD-TV, and of course, all of the PRCA’s events on CBS Sports Network, including the Wrangler National Finals Rodeo. Jeff Medders has been the television host for over 20 National Finals Rodeos.

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