In this podcast recorded at the Agile 2018 conference Shane Hastie, Lead Editor for Culture & Methods, spoke to Jeff Patton about moving from project to product thinking; whole team product ownership and satisfying the real customer needs.

Why listen to this podcast:

• There is a lack of focus on product in the agile community – the emphasis has been on projects

• “Project” and “product” are used interchangeably, yet they are two very different things

• If you are building a product that is sold to end consumers, then they are your customer, not “the business”; the focus on “the business” means we build products to satisfy the internal perceived needs, not the real customer needs

• When we start measuring outcomes, we realize that we’re wrong a lot and begin to embrace experimentation

Implementing effective measurement takes engineering – instrumentation needs to be built into the product

More on this: Quick scan our curated show notes on InfoQ https://bit.ly/2R9ZiDT

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