On this episode, Kevin chats with Jeff Pensiero, founder of Baldface Lodge, a legendary backcountry snowcat skiing operation in British Columbia's Selkirk Range that many consider the pinnacle of snowboarding lodges. Jeff shares his 26-year journey starting with $40,000 borrowed off a stated-income mortgage, bootstrapping the operation from a canvas dome and single snowcat into a world-class facility with 3,000 people on the waiting list and wait times stretching 8 years or longer. The conversation explores how falling in love with his wife Paula led him to Nelson, BC and sparked the vision for the lodge, his connections with snowboarding legend Craig Kelly and even the Foo Fighters, and the reality of reinvesting every dollar back into the business for 17 years with little to no personal income. Jeff opens up about the realities of entrepreneurial commitment, his refusal to accept failure, how high standards and strong vision helped weather countless challenges, and the role trusted mentors played in cutting the path forward.