In this episode, Kevin chats with Bill Douglas, CEO of OpticWise, a data and digital infrastructure company for commercial real estate. Bill helps owners and operators stop treating their digital systems like scattered gadgets and start managing them like mission critical infrastructure.
Bill calls it the triangle. The property manager runs the building, the asset manager runs the investment, the IT manager runs the office systems, and the building's networks, sensors and data sit in the middle belonging to nobody. Most buildings OpticWise audits are running more than ten networks when they need two. The rest is wasted CapEx on the way in and wasted OpEx for the life of the hold.
Bill puts numbers on the opportunity. On a retrofit, if OpticWise can't find $300 per door per year of NOI, they don't take the job. On a new build, $600 is the baseline and $1,000 is a home run, on top of what gets saved by designing digital infrastructure alongside the structural and mechanical. In a market with no cap rate compression, no cheap debt and rising concessions, that's real value hiding in plain sight.
The second half goes personal. Bill has managed multiple sclerosis for over 20 years and survived a ski accident that broke 13 bones, then came back to find his business had grown 25% while he was out. He talks about the half days he blocks off twice a week, the $100 he owes the company pool every time he touches work on vacation, and why the voice in your head is worth hearing but not believing.