IBJ reporter Dave Lindquist, in this week for Mason King, talks with Emmis Corp. founder Jeff Smulyan about his 2022 memoir “Never Ride a Roller Coaster Upside Down: The Ups, Downs and Reinvention of an Entrepreneur”

The book—which he wrote at his daughter’s urging—caps a year of tremendous transition for Smulyan, whose roster of former employees includes David Letterman, Mike Pence, Isaac Hayes and Ken Griffey Jr.

Emmis sold four Indianapolis radio stations and Indianapolis Monthly magazine in 2022, ending the company’s four-decade run as a media powerhouse. Although Emmis still owns two radio stations in New York City, the company is now focused on three assets it has in the fields of e-commerce, ergonomics and corporate podcasting.

Lindquist talks with Smulyan about his career, his successes and some of his initiatives that didn’t go so well, including NextRadio—a costly effort to make mobile phones act like smart portable radios that never took off.

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