To kick off our fourth season of From the Ground Up, Inc. executive editor Diana Ransom and editor-at-large Christine Lagorio-Chafkin are speaking with founders who will be appearing on Inc. magazine’s Female Founders 2025 list. Our first guest is serial entrepreneur Jeni Britton.

She’s best known for rethinking flavor creation in ice cream, and is the founder of Jeni's Splendid Ice Creams, which has close to 100 scoop shops around the country and over $150 million in revenue.

During the pandemic, Britton took a step back from day-to-day management of her company—and that got her thinking about her own health. Christine sat down with Jeni to talk about the mental and physical health inspirations for her new business, Floura. Starting up a second time wasn’t the plan—but Jeni explains what her prior experience in retail and culinary experimentation armed her with for this next journey, and what she knows will still be a challenge. Plus: We get a peek into the burgeoning ecosystem of upcycled food, as Jeni explains the unconventional composition of her new fruit-leather bars, which includes watermelon rinds and apple cores.

Additional research and information:

Inc.’s 2024 Female Founder’s list (2025 out soon!)

Read more on Jeni Britton and her new business, Floura, on Inc.com: How the Founder of Jeni’s Splendid Ice Creams Knew It Was Time for a Second Act

Why Jeni of Jeni’s Splendid Ice Creams Won’t Stop Talking About Fiber

From the Inc.com archives: This Ice Cream Retailer Figured Out How to Turn a Logistical Nightmare Into a Stellar Brand Experience

Visit: Floura.com