Welcome back toBrandSide, where we interview themarketing leaders agency professionals report to.

In this episode, we sit down withJenny Lewis, CMO & President of The Knot Worldwide, to discuss how she led abold rebrand of The Knot to connect with Gen Z and today’s social-first audience.

✅ How she transitioned frompolitical campaign management to marketing

✅ Herseven-year career at Uber and the lessons that shaped her leadership

✅ Thestrategy behind The Knot’s rebrand and how it stays relevant today

✅ How ahandwritten thank-you note couriered via Uber landed her a life-changing job

This episode is packed with insights for marketers looking to break in, build their careers, and understand how brands evolve for new audiences.

🎙️Connect with Jenny:

🔗Jenny Lewis’ LinkedIn

🔗The Knot Worldwide Careers

🎧Connect with Breaking and Entering:

🔗All Our Links for Success

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