One of the key drivers for the future success of your accounting firm is your ability to win new high value clients, new high value work for new clients, as well as certainly cross selling additional services to your existing clients.

Well on this Humanise The Numbers podcast discussion with Jenny Sparks of Cedar and Co in Derby, you'll hear Jenny share her insights from working as a marketeer in a top 10 firm, and then her experiences more recently of working in a smaller sole practitioner firm and what's needed, what's necessary to generate a flow of high quality, high value leads into the firm. Jenny states that in the last 18 months they've identified and won more new client work than they have done in the previous six years.

So she's got some real experience in terms of what works and she signposts the little things, the important things that ensure that Cedar and Co continue to win new, valuable clients that they love and that they like working with.

So why not join Jenny and I on this Humanise The Numbers podcast discussion and work out which one or two things you can take from it and apply to your firm, so that you can bring greater confidence and greater certainty to winning new high value clients for the future of your firm.
When on this episode page, please scroll down for the contact information for Jenny and to find additional resources mentioned in the podcast.