Glow Journal

Jeremy Muijs | Co-Founder and CEO of Grown Alchemist


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In episode thirty five of the Glow Journal podcast, host Gemma Watts sits down with co-founder and CEO of Grown Alchemist, Jeremy Muijs. 


Jeremy and his brother Keston grew up in something of a creative household- their father, a creative businessman and their mother, a fashion creative. Where Jeremy inherited his father’s passion for business, Keston had his mother’s creative eye and so the two grew up working on creative projects together, from building furniture to selling fish. Jeremy and Keston took on very different careers, in very different parts of the world, as young adults, before coming together to launch Hatch, a consultancy company based in New Zealand. 


With ample opportunities coming out of the US the pair moved to Miami, and it was while consulting and developing products for other beauty brands that they first became aware of the link between “wellness” and beauty. At the turn of the century Jeremy and Keston began having conversations about the emergence of new, niche beauty brands, and pushed their corporate clients to start taking risks on more creative formulas. Frustrated by a wall of “no”s, the pair took it upon themselves to create Grown Alchemist- an organic and toxin free beauty brand that took six years and a move back to Australia to see through to fruition. 


The real beauty of Grown Alchemist is in the experience and the ritual, which comes as no surprise given that Jeremy’s first memory of beauty is that of a Clinique ritual taught to him on a department store floor. Jeremy is a gifted story teller, and regardless of whether or not you have an interest in beauty or even business, there is something to be learned from this conversation. 


In this episode, Jeremy shares the differences between the Southern and Northern hemisphere’s approaches to beauty and business, the link between our body, our skin and our mind, and how influencers can help brands get their products picked up by department stores. 


You can read this interview now at: glowjournal.com/

Follow Grown Alchemist on Instagram at @grownalchemist

Find out more about Grown Alchemist at grownalchemist.com


Stay up to date with Gemma on Instagram at @gemkwatts and @glow.journal, or get in touch at [email protected]

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Glow JournalBy Gemma Dimond

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