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Jesper Kjaersgaard is the Director and operator of FLEUR & VIOLA a business with the mission of connecting wineries, distributors, retailers and customers to the best wines that Australia and Europe have to offer. Jesper is originally from Denmark and it was while working in a fine wine store that he tasted Lafite 1985, an experience which made it clear to Jesper what he would do with his future. Since then, Jesper has moved wine at all levels of the industry, be that through fine wine stores, or through the larger Langton’s structure. Over time Jesper has found that his passion is for the small premium producer with a wine to sell and a story to match. Jesper joins me on the show to share his experiences across the industry and his perspectives on just how important story telling is to the success of not just a brand, but an industry as a whole. A massive thanks to Jesper for joining me.   

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