This week we welcome Jesse Cole, the owner of the Savannah Bananas baseball team and author of the best selling "Find Your Yellow Tux - How to Be Successful by Standing Out".  Jesse discusses how he took a last-place team with very little attendance and transformed it into a phenomenon of sold-out games with 1000's of fans on a waitlist for tickets.  He explains how he marketed himself and his team to become the premier baseball experience and how he took a "boring sport to watch" and turned it into an event where no one wanted to leave.