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This week, Joe sits down with Jim Liaw (@jimliaw), co-founder of Formula Drift and head of Performance Racing Industry (PRI), to hear how he brought pro drifting to the U.S., built it from nothing, and kept it alive when no one believed it would work. From coming up with the first rulebook to battling racetrack shutdowns across America, this is the story of how one man’s obsession changed motorsports forever.

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