Higher Ed Athletics

JMU Athletic Director Matt Roan


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Matt Roan was announced as the AD at James Madison University in April 2024 after previously serving as AD at both Eastern Kentucky (EKU) and Nicholls State. He was the youngest AD in the country at Nicholls State and talks about how those early days prepared him for his role today. The conversation turns to how ADs can interact with a new incoming president that didn't hire them, and how to prepare to interact with other cabinet members. Roan gives his opinion on how law school helps ADs, leaning on his own experience. Roan and Smith share their thoughts on the athletic department organizational structures moving forward, and discuss trends in AD hires.

0:00 Introduction
0:20 Strategic Changes to Ticket & Revenue Models
5:10 Early Experiences as a Young AD
9:45 The Decision to Leave EKU for JMU
12:10 Strategies to Keep the Dukes at the Top
17:55 Advice for Working with New Presidents that didn't Hire You
22:25 Being a Good Cabinet Member as an AD
26:15 Trends in AD Hires and Law School Article
31:20 Future Organizational Structures of Athletic Departments
35:00 Researching Industry Problems

...more
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Higher Ed AthleticsBy Travis Smith

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