Jo Hayes, Executive Director of Strategy at Barbarian, never set out to be a strategist - but her unconventional path prepared her for it in ways she never expected. In this episode, Jo shares how running a dance studio in Hoboken taught her the fundamentals of business, data analysis, and client management. She discusses how every job she landed in advertising came through networking, emphasizing the importance of staying connected and always taking the call. Jo also reveals what she looks for when hiring strategists, why resumes don’t tell the full story, and how continuous learning is key to thriving in the industry. 

Connect with Jo: https://www.linkedin.com/in/jomfhayes/ 

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