Joe Lax moved west from Saskatchewan over 25 years ago to ride powder and he’s never looked back. Based in Pemberton, BC, he’s spent decades quietly pioneering serious lines/ technical terrain with a style that reflects deep experience and total commitment to the mountains.

Away from the spotlight, Joe brings the same steady focus to his role with BC Wildfire Service as an operations section chief. He stays grounded, driven by a DIY spirit and personal passion rather than ego or acclaim. For Joe, it’s always been about the ride. Enjoy the show!

Presented by Monster Energy 

Supported by The Source Snow and Skate, Baldface Lodge, K2 Snowboarding, Gibbons Whistler, Scandinave Spa Whistler