My guest this week is either all in or all out. When he’s all in, he’s all about fintech. And when he’s all out, he retreats to his own private island where he is consumed by nothing but nature! Zimpler CEO Johan Strand has a passion for learning and riding the line between cutting-edge tech and cutting out technology – completely.

For those of you who may not know, Zimpler is a fintech scaleup doing payments in the account-to-account space. They ride the wave of open banking and open finance and cater to various different industry segments including online gaming, financial services, lending, and investments. According to Johan, the question to always ask first when it comes to anything payments related is “where can we simplify the transaction?” Zimpler strives to provide value to their merchants by offering payments, payouts, data, ID solutions and KYC in a manner that integrates a very comprehensive and seamless experience.

This combination of offerings enables Zimpler customers to both pay and get paid, while at the same time verifying who they’re getting the money from or who they’re paying money to. There are only 492 companies in Europe that have the license to do what they do, and their competitive advantage includes a proprietary product offering that improved cashflow by 30% for their participating merchants.

Tune in this week to hear Johan talk about his journey to CEO, including where he sees the industry going in the next 2-3 years as it relates to consolidations, partnerships, and the anticipation of a 2035 goal for a completely cashless Nordic ecosystem.