John Oberg, an animal advocate and social media expert, shares his journey to veganism and his work in animal activism. He discusses the power of social media in spreading the message of compassion for animals and the importance of reaching out to non-vegans. He emphasizes the need to focus on the positive aspects of veganism, such as the abundance of delicious plant-based foods, rather than solely focusing on the negative aspects of animal agriculture. John also talks about the impact of veganism on personal health and the environment, and the importance of maintaining friendships with non-vegans to influence change.

Visit John's website: https://johnoberg.org/

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Get my new book, 'America Goes Vegan!' here: https://shorturl.at/dgrLQ 

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To order Sweet Indulgence Sweet Indulgence by Chef AJ and me, the healthiest and most beautiful dessert cookbook ever!: https://www.amazon.com/Chef-AJs-Sweet-Indulgence-Guilt-Free/dp/1570674248 

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00:00 Introduction and Background

11:35 The Power of Social Media in Animal Advocacy

18:11 Promoting Veganism: Focus on the Positive

27:54 Influencing Change: Engaging with Non-Vegans

39:26 The Multi-Faceted Benefits of Veganism

52:41 Global Growth of the Vegan Movement

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