Occasionally, on our HumaniseTheNumbers podcasts, we're privileged to welcome a guest who has deep, personal experience in a profoundly important aspect of business that is directly relevant to you, your firm and your clients. With John Warrillow, we've got that, plus we've got his extensive research into how to successfully sell a business. 

He's the author of three books – Built to Sell, The Automatic Customer and The Art of Selling Your Business – and in this podcast, John shares insights which can help you change the conversation, become fluent in the conversation – not just the manager of a business conversation, but the owner of a business conversation. These are two distinct and different conversational styles with different questions, different content. 

When you listen to John, you'll receive insights into some of the eight key drivers for improving and increasing the value of your firm. But I think, more importantly, these insights can help you drive or support a conversation with your customers, your clients, so that they can improve the capital value of their businesses as well.

Please join John and I on one of the, I think, most impactful podcasts we have seen, and there have been quite a few of those. I hope you enjoy this discussion with John as much as I did.

When on this episode page, please scroll down for the contact information for John and to find additional resources mentioned in the podcast.