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John Zolidis is the president and founder of Quo Vadis Capital with 25+ years as one of Wall Street's most insightful retail and restaurant analysts, combining rigorous boots-on-ground research with philosophical training to identify fundamental drivers of consumer business success.

3:00 - Childhood in small-town Wisconsin; spent time alone in nature which created mental flexibility and creativity for investment thinking

6:00 - Million-mile flyer metaphor: investing isn't get-rich-quick, it's a long slog that rewards process over time

9:00 - Philosophy to finance transition: studied philosophy of language and symbolic logic, providing rigorous analytical framework for evaluating corporate strategy

12:00 - "Finance is just not nearly as robust of a difficult topic" - philosophical training made financial analysis easier

15:00 - Four-year news blackout in college; information diet philosophy - news means "new" not "relevant or valuable"

18:00 - Covetus Capital name origin: Latin "Quo Vadis" (where are you going?) - story of conviction with cautionary elements

22:00 - Investment philosophy: high-quality businesses with strong margins, cash flows, and ability to reinvest capital at high returns

24:00 - Unit economics methodology: analyzing component segments, comparing peer groups, tracking incremental profitability trends

26:00 - Sprouts Farmers Market case study: 14x inventory turns vs 4x industry average, misunderstood by street

40:00 - Consumer analysis: employment is #1 indicator, headlines create temporary psychological impact but don't change spending if people keep jobs

50:00 - Chipotle lesson: got shaken out during financial crisis, learned to focus on individual company fundamentals over macro movements

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