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Jonah Goodhart thinks the ad business needs a complete do-over on measurement - and AI will lead the way
The ad tech pioneer and Moat founder spoke about why he thinks attention and quality scores matter far more to brands than finding a new ad currency. Goodhart spoke to Next in Marketing about his latest investments in metrics startups, and how he sees digital ad creative as the next frontier for innovation.
Guest: Jonah Goodhart
Host: Mike Shields
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By Mike Shields
4.8
4343 ratings
The ad tech pioneer and Moat founder spoke about why he thinks attention and quality scores matter far more to brands than finding a new ad currency. Goodhart spoke to Next in Marketing about his latest investments in metrics startups, and how he sees digital ad creative as the next frontier for innovation.
Guest: Jonah Goodhart
Host: Mike Shields
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