Summary:

We live in the era of the most advanced medical technologies the world has ever seen, but are we really that much healthier for it? According to the CDC, 6 in 10 adults in the US are living with at least one chronic disease, 4 in 10 have two or more. In the wake of the pandemic, those numbers look primed to keep going up.

Modern health care systems treat these illnesses after the fact, but what if healthcare began long before we got sick? And what if the best preventative medicine starts with something as simple as the food we eat? With today's science-based advancements in nutrition for health and longevity, the old adage "food is medicine" may be closer to the truth than ever before. 

Today's guest is Dr. Joseph Antoun, the CEO and Chairman of L-Nutra, a unique nutri-tech company applying cutting-edge science to nutrition with the aim of helping people live longer, healthier lives. Dr. Antoun served as the Chairman of the Board at the Global Healthspan Policy Institute and as a member of Forbes Business Development Council. Before joining L-Nutra, Dr. Antoun was the CEO of Health Systems Reform, the Co-Director of the Center for Health Policy at the University of Chicago, and the Co-Editor in Chief of the Journal of Helath Systems and Reform, among other accomplishments. 

In this episode, we speak about the science behind L-Nutra's fasting mimicking technology, what they see as their three areas of growth potential, and how their programs and products stand out in a crowded market.

Highlights:

• Dr. Antoun explains the scientific premise behind L-Nutra's products and programs (03:22)
• Dr. Antoun's describes how a career in medicine led him to L-Nutra (05:45)
• What are the health benefits of fasting, and how do L-Nutra products mimic its effects? (09:34)
• Why are customers more likely to complete a ProLon "fast" than other diets or meal plans? (16:33)
• Dr. Antoun walks through some of the products under the L-Nutra umbrella, including Fast Bar and Nutrition for Longevity (18:44)
• L-Nutra's approach to differentiation (22:18)
• Dr. Antoun unpacks the three areas of growth potential L-Nutra is focusing on (23:54)

Links:

ICR Twitter

ICR LinkedIn

ICR Website

Joseph Antoun, MD, PhD LinkedIn

Joseph Antoun, MD, PhD Bio

L-Nutra LinkedIn

L-Nutra Website

ProLon Website

Fast Bar Website

Nutrition for Longevity Website

Feedback:

If you have questions about the show or have a topic in mind you'd like discussed in future episodes, email our producer, [email protected].