It’s a rare occurrence that Josh and Lauren are in the same place — BUT, they come together today during SoCom 2025 to hit us with all the hot creator economy goss. Headlines include: YouTube’s Community push and creators at the Super Bowl.

Hike!

Here are the main headlines for the week:

1. YouTube wants creators and fans closer than ever with its new Communities update - Tubefilter
2. Creators are ruling Super Bowl advertising. Doritos brought back a classic contest to get in on the fun. - Tubefilter
3. Khaby Lame vows to "see all the world and its problems" as UNICEF Goodwill Ambassador - Tubefilter

Creator Upload Socials:

YOUTUBE

INSTAGRAM

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