Being a creative comes naturally to Josh Duhamel. The writer-director-producer has been in the Hollywood scene since the early 2000s, with major accolades including his lead role in the Transformers franchise, along with roles on the small screen like The Mighty Ducks.

And now, the actor can add creative and production agency co-founder to his resume.

On the latest episode of Yeah, That’s Probably An Ad, community editor Luz Corona and senior producer Al Mannarino are joined by Duhamel and his fellow co-founder of Dakota Media, Josh Algra, from Brandweek’s Marketing Vanguard Lounge. The business partners share more about the agency’s humble beginnings, being scrappy in nature regardless of the production budget, and what lessons from each respective career journey they apply to their work. Plus, we find out what brands are on Duhamel’s client wishlist.

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