Josh Furlong joins Big 12 Today to break down one of the biggest business moves in Utah athletics history. Furlong — Sports Director, Utah Athletics beat writer, AP Top 25 voter, Heisman voter and host of the Utah Checkdown podcast — explains why Utah has partnered with a private equity firm and what the program hopes to gain from it. He details how the deal injects new capital into the athletic department, how this firm has successfully grown other pro sports organizations, and why both sides view this as a true, vested partnership. Ultimately, Furlong lays out how Utah hopes this influx of resources positions the university for long-term stability, competitive growth, and a potential path into a high-level conference. He also touches on the future of Kyle Whittingam and what questions surround that situation.