Check out the new LinkedIn report: https://economicgraph.linkedin.com/content/dam/me/economicgraph/en-us/PDF/Work-Change-Small-Business-Report-Dec-2025-UK.pdf

And sign up to our NEW community here! https://app.heartbeat.chat/jimmysjobsbackstage/invitation?code=DF4BEJ

UK media is collapsing - and Joshi Herrmann, founder of The Manchester Mill, believes a completely new model is emerging to replace it.

Joshi returns to Jimmy’s Jobs to explain why legacy outlets are struggling, how AI will flood the internet with personalised content, and why local, narrative-led journalism might be the future of British media. He breaks down The Mill’s rapid expansion into cities like London, Birmingham and Glasgow, the realities of investigative reporting, and the pressures of running a modern newsroom.

We also discuss the rise of “community media”, the mistakes legacy players keep making, how AI can act as a founder’s secret weapon, and why the future of journalism might look more human - not less.

A must-watch for anyone interested in the future of news, tech, community or British culture.

00:00 Intro

01:37 Expanding to New Cities: Wins & Mistakes

04:06 Cracking London: Their Hardest Challenge

08:26 How Joshi Builds World-Class Reporting Teams

15:51 Community, Marketing & What Actually Works

22:12 AI’s Impact on Modern Journalism

23:05 The Coming Wave of AI-Generated Stories

23:47 Why Local Journalism Might Save Britain

25:02 The Human Connection Readers Still Want

25:44 Live Events & Bringing Readers Into the Room

28:10 AI as a Founder’s “Genius Business Coach”

29:31 What Historical Moments Would You Revisit?

30:56 Why Personal Branding Doesn’t Matter for Journalists

34:01 Hiring Top Talent: The Cameron Barr Story

39:39 Running a Distributed, Multi-City Newsroom

43:13 Why UK Journalists Are Flocking to the US

45:48 Final Thoughts & What’s Next for The Mill

**********

Follow us on socials!

Instagram: https://www.instagram.com/jimmysjobs

Tiktok: https://www.tiktok.com/@jimmysjobsofthefuture

Twitter / X: https://www.twitter.com/JimmyM

Linkedin: https://www.linkedin.com/in/jimmy-mcloughlin-obe/

Want to come on the show?

[email protected]

Sponsor the show or Partner with us:

[email protected]

Credits:

Host / Exec Producer: Jimmy McLoughlin OBE

Producer: Sunny Winter https://www.linkedin.com/in/sunnywinter/

Junior Producer: Thuy Dong

Learn more about your ad choices. Visit podcastchoices.com/adchoices