I might be biased coming from student affairs, but I see so much potential in student engagement, retention, and recruitment when it comes to higher ed marketing and comms. But overall, efforts are segmented, stretched and many times misunderstood. So in the spring of 2022, I kicked off an inaugural benchmark research on the state of student affairs and marketing communications. In this episode I share some of my preliminary findings, especially digging into staffing, funding, and centralization.
At the end, I also dig into the partnership (or lack thereof) between Student Affairs and MarComm divisions or offices. So, I’m giving three ways each of these areas can better collaborate in 2023.
Tune in to hear my updates for the start of the year, including what made my In list vs Out list!
For all notes of this episode head to: https://www.josieahlquist.com/podcast/potential_with_purpose/
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Mentioned in the episode:
Inkwell Tavern in Burbank, CA
New Josie and the Podcast Instagram
Josie’s Reel: Free, Flow, Forward
Digital Community Building Cohort
Forever 35 PodcastForever 35 Instagram
Love and Other Words by Christina Lauren
Hotel Lobby Candle: Holiday Scents
Ember Mug
Student Development Theory
SA Now PodcastNASPA SA: Voices from the Field Podcast
StudentAffiars.com - One Thing Podcast
Thought Feeder Podcast
Trusted Voices Podcast
Confessions of a Higher Ed CMO Podcast — with Jaime Hunt
Servant Marketer Podcast
Higher Voltage PodcastAdmissions Leadership Podcast by Ken Anselman
Teaching in Higher Ed Podcast