In this recap episode, Elzie mentions 3 key takeaways from his conversation with Dallas Gordon for b2b founders. The first is how to find your niche as a b2b founder. The second is how to turn fear into fuel for success. The third is narrowing down options to increase your chances of success. All three of these are important points for b2b founders to keep in mind. The first take away, finding your niche as a b2b founder, is important because it will help you focus your business and make it more successful. The second take away, turning fear into fuel for success, is also important because it will help you overcome obstacles and achieve your goals. The third take away, narrowing down options to increase your chances of success, will help you make better decisions and achieve your desired results. All three of these points are essential for b2b founders to remember in order to be successful.

00:37 - How To Find Your Niche As A B2B Founder

01:08 - How To Turn Fear Into Fuel For Success

01:40 - Narrowing Down Options to Increase Your Success

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When it comes to b2b business success, there are a lot of things that go into it. Dallas Gordon joins Elzie to share some of her insights on the most important things. In this episode, they talk about how to find your niche as a founder, how to use your fear to create success, and how not to take your business personally by separating your business life from your personal life. Listen in to learn some tips on how to increase your chances of achieving success in the b2b arena! 

Highlights: 

05:25 In order to win the race and to get where I want to get through this path of entrepreneurship, the more lanes I open up the faster I'm going to get there, but oftentimes it's just not true. It's just not true I mean, now like I said, different people have differences of opinions on this, but from my own experience the more lanes that I had open the less energy I had available to put into one long enough to really see if it's successful enough.

12:58 We all know deep down inside what our thing is but sometimes we spend a lifetime remembering what it is because I think that what it is that we love is something we've been doing from childhood a lot of times, a version of it. So like with me I've always been the biggest giver, the biggest giver ever like why do I love to give gifts? I love to give gifts number one because I love people's response to gifts. I feel like their happiness on the other end has just made my whole life.

24:22 Instead of them realizing that this is not a launch, this is just a test, this is an opportunity for me to learn and do better next time. This is not me, they walk away feeling like it's me that they don't want and so they just keep trying to fix themselves and repair themselves over and over again thinking people don't want them, but I feel like on the product side, it's more direct because if I decide I'm going to sell computers or something, and you don't like the brand of computers that I sell, so you don't buy from me. That's your business. I'm not taking it personally at all. I'm like, oh, they just didn't want the computer. It's not me they didn't want. 

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As a business owner, it can be easy to take things personally. After all, your business is a reflection of you and your hard work. However, b2b founders need to remember that their businesses are just that - businesses. They are not personal projects or extensions of themselves. This is an important distinction to make, because it can help you to separate your personal life from your business life. When you take things too personally, it can lead to bad decision-making and conflict within the company. It can also make it difficult to let go of the business if it isn't successful. On the other hand, if you keep things professional, you'll be able to make better decisions and create a more successful company.

Episode Highlight:

03:28 Instead of them realizing that this is not a launch, this is just a test, this is an opportunity for me to learn and do better next time. This is not me, they walk away feeling like it's me that they don't want and so they just keep trying to fix themselves and repair themselves over and over again thinking people don't want them, but I feel like on the product side, it's more direct because if I decide I'm going to sell computers or something, and you don't like the brand of computers that I sell, so you don't buy from me. That's your business. I'm not taking it personally at all. I'm like, oh, they just didn't want the computer. It's not me they didn't want.

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For b2b founders, fear is often a strong motivating factor. The thought of failing, of not being able to provide for their families, or of being embarrassed in front of their peers can be enough to push them to succeed. However, it's important to channel that fear into positive energy and focus it on achieving business goals.

Episode Highlight:

03:51 We all know deep down inside what our thing is but sometimes we spend a lifetime remembering what it is because I think that what it is that we love is something we've been doing from childhood a lot of times, a version of it. So like with me I've always been the biggest giver, the biggest giver ever like why do I love to give gifts? I love to give gifts number one because I love people's response to gifts. I feel like their happiness on the other end has just made my whole life.

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When it comes to niche businesses, b2b founders often have the widest array of options. There are niche businesses in every industry, from transportation to healthcare to manufacturing. The key is to find a niche that is underserved by the existing market. Once you have identified a niche, you can then focus on tailoring your products and services to meet the specific needs of that niche.

Episode Highlight:

04:41- In order to win the race and to get where I want to get through this path of entrepreneurship, the more lanes I open up the faster I'm going to get there, but oftentimes it's just not true. It's just not true I mean, now like I said, different people have differences of opinions on this, but from my own experience the more lanes that I had open the less energy I had available to put into one long enough to really see if it's successful enough.

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Opportunity is all around us. As an entrepreneur, it's important to be able to recognize opportunity when you see it and take advantage of it. Elzie is joined by Greg Vetter and they talk about how being proactive and looking for opportunities is essential to establish your business. Discover some tips and strategies that will help you get started on how to turn opportunity into success!

Highlights 

01:29 I knew that I wanted to start something because I wanted to do more with my life. You know, middle class is fine but it wasn’t fine for me, and so I was just kind of actively looking for something. 

07:06 All of these people took something out of nowhere and made a fortune from it and a lot of it was just kind of opening yourself up to opportunity and also trusting your gut. 

13:44 The reason we took that kind of “no excuses” mentality is, it gets you to where you want to go. 

17:05 You gotta get your foot in the door and then you gotta be the person that you are destined to be if that’s what you want to be. 

22:06 If you just take in information like it is your job because it is, it will give you such a leg up and it will give you so much perspective.  

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Businesses come in all shapes and sizes, but there are some commonalities between them. All businesses need customers, a product or service to offer, and a way to generate revenue. However, not all businesses are created equal. Some businesses are much smaller than others, and some are growing much faster. The key to scaling a business is to find a way to grow without sacrificing quality or profitability. This can be a challenge, but it is possible with the right mindset and creativity.

In this episode we are joined by Deborah Peters. She shares her insight about scaling a business, using a correct mindset and creativity. She has scaled businesses herself and through her work as an entrepreneur coach, she has helped others do the same. If you are looking to scale your business, this is an episode you won't want to miss.

Episode Highlights:

01:15 - It`s the scaling of the company so the operation, the mindset, the leadership taking it to the next level and beyond, that's the fun part for me.

02:22 - The mindset is really the integral part of the structure and it's a work in progress. It's not something that you arrive at, you’re constantly developing and cultivating.

05:36 - We have this sort of misconception that creativity is something that only happens in the arts, but nothing is more creative than entrepreneurship.

08:43 - It's kind of like doing a band aid on a health issue. I can take a painkiller and the headache will go away but what's really causing the headache?

09:15 - Up leveling the methodology every single time. I can think of a client right now, we`ve been scaling and started out with 25 people and now we're up to about 200.

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Sales is one of the most important aspects of any business. After all, it is through sales that businesses generate revenue and grow. Are you one of the many people who find sales difficult and challenging? Listen as Elzie is joined by Dan Marx and talks about the practical things that contribute to Dan’s success. Find out some essential tips to become a master of sales and business development.

Highlights

03:16 I’m up for success either way, whether they do business with me or not. I think it’s easier just to be completely transparent and fluent.  

06:09 In the beginning, I reached out to connections that I had that knew me because seven years ago, believe it or not, a lot of people changed their LinkedIn profile to entrepreneur when they are unemployed looking for other jobs and I don’t wanna be that. 

07:45 Forget your idea of brand when it comes to marketing because your audience is gonna tell you what your brand is. 

08:02 My focus for marketing is gotta drive money back to you so, put your focus there. 

10:13 Document how you do things right away from the start. 

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As an entrepreneur, productivity is essential for your business growth. Marques knows a thing about productivity. In this episode, he shares his top tips for business success. First, Marques emphasizes the importance of discipline and consistency. No successful business is built overnight – it takes hard work and dedication to see results. Second, Marques stresses the art of follow-up. Whether it’s following up with clients or suppliers, staying on top of communication is essential for keeping things moving forward. Lastly, Marques believes that you have to show up at your best and respect people and their time. When you’re feeling your best, you’re able to put your all into your work and see the best results. By following Marques’ advice, you can set yourself up for success in any business venture.

Episode Highlights:

01:06 - Number one, be disciplined in everything that you do. Number two, be consistent in all that you do and third, master the art of follow up.

04:58 - You always want to be dressed to impress when you show up somewhere. Number two, talk very professionally, leave the slang at home and respect people and their time.

06:41 - You just need to learn how to speak to the audience and what they need to hear from you. Once that audience knows you and believes that turns into trust, then you can now become authentic in who you are.

11:38 - Live by your calendar. Your calendar is going to allow you to follow up consistently. That's how I get a client.

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Black-owned businesses have always been a vital part of the American economy. However, they have often faced significant challenges, from lack of access to capital to discrimination. In recent years, the black community has made great strides in business ownership, but there is still much work to be done. Racism is one of the biggest challenges that black-owned businesses face. It can manifest in a variety of ways, from customers refusing to patronize black-owned businesses to landlords refusing to rent space to black-owned businesses. But despite these challenges, black-owned businesses continue to thrive and play an important role in the American economy. By supporting black-owned businesses, we can help ensure that they continue to grow and prosper.

Elzie and Maestro, talk about black-owned businesses and the challenges they are facing. Racism is a real challenge for black-owned businesses, but that fear shouldn't stop anyone from being who they are. They also talk about how black-owned businesses need to support each other in order to succeed. It's an interesting conversation that provides some insight into the unique challenges black-owned businesses face.

Episode Highlight:

09:13 - I definitely think it's a thing, it's something that I feel has plagued my entire career, it's like a plague, like a virus that I couldn't get rid off.

13:37 - I think that the root cause of this problem is data, statistics and some form of delusion and some form of not fair expectations.

19:02 - Having that situation happen to them for the first time or first few times, the immediate reaction in my opinion should be anger or mad.

26:52 - We first have to understand where we are culturally from an expectation of ourselves, are we looking, trying to match the benchmark or the standard of others.

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