As an entrepreneur, your personal brand is one of your most important assets. It can help you attract customers and investors, build trust and credibility, and differentiate yourself from the competition. There are many ways to build a strong personal brand, but one of the most important is to be active on social media. Platforms like Twitter, LinkedIn, and Facebook offer powerful opportunities to connect with your audience, share your story, and thoughtfully engage with others. But building a personal brand isn’t just about self-promotion – it’s also about connecting with others and building relationships. So don’t be afraid to reach out to other entrepreneurs, thought leaders, and influencers in your industry. By building a strong personal brand, you’ll be giving your business a major competitive advantage.

Episode Highlight

02:04 - My profile and all my content is geared towards 90% what it is like to be an entrepreneur, 10% digital marketing, but it's always telling a story and connecting that to something that our clients experience so that way the potential client on the other end can get tied into that story and just be like man, if I just hired Adam and his team, maybe I could experience those things but by doing so I've opened up. I've been super vulnerable, here's what is not going well in business, here's what is, but I tell the story so that way whether people like my stuff, comment, share it or not, they just see it. They're like, man, Adam is a real human. He is a digital marketer but he's an entrepreneur and a human just like myself and so that gets me a ton of business.

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As the world goes increasingly digital, more and more businesses are relying on digital assets to promote their products and services. But what exactly are digital assets? Basically, they're anything that can be used to help improve a website's google rank or generate calls and leads for a business. This can include things like blog posts, infographics, e-books, and even videos. And while some businesses may have more digital assets than others, virtually all businesses can benefit from developing a strong online presence. After all, in today's day and age, it's simply not enough just to have a website - you need to have a website that is ranking high in search engines and generating leads. That's where digital assets come in. By developing high-quality content, businesses can help ensure that their websites are seen by as many people as possible, which can ultimately lead to more customers and more sales.

Episode Highlight:

01:00 - In the digital real estate realm, I get to the first page of Google and I'm just renting every single call whether it's a monthly fee or pay per call and I'm doing that and you're basically paying me per commission or however it works out. So it protects me as the digital marketing agency. I didn't just put two years worth of work in and now the customer leaves. It also created an interesting opportunity for me. We had an auto glass website here in St. Louis that ranked to the first page of Google and started producing three, four hundred, five hundred calls a month and every single company that I tried to rent those calls out to were like, man, we don't even get that many calls ourselves. This is a lot of calls.

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In this episode, the main conversation topics revolve around the world of entrepreneurship, conducting business using a scientific method, and mastering the ego to be a better business leader and to make better business decisions.

Sabir Semerkant's background is in computer science, which he leverages to help businesses grow through marketing and customer acquisition strategies. He explains how it requires time, work, and commitment to develop a thriving business as an entrepreneur. In the course of running your business, you should develop the habit of routinely putting your theories to the test and making adjustments in response to the results of those tests.

Entrepreneurs need a competitive edge and that's what Elzie and Sabir dive deep into this podcast episode. Growth hacking requires more than just being an entrepreneur; it requires a penchant for thinking outside the box. Tune in to find out how you can keep learning and exploring to grow and gain new skills, which will give you the drive and determination to get closer to your business goals.

Episode Highlights:

02:42 - You can learn it but the thing is, you do need to have that knack that gives you that edge, otherwise, you're going through the mechanics of entrepreneurship. You're not really thinking, I hate to use the phrase thinking out of the box. But you're not thinking out of the box you're thinking like, "Oh, you know what? I need to go through these 12 steps. I need to go through these six things. I need to do SEO optimization. I need to do this and that." You're going through the mechanics of it, but you cannot really think outside the box to really – how do you take a product that has no presence nobody knows about it to becoming a household name? That cannot be your basic marketing classes that you took. You have to have some interesting side of you that you think very differently in order to bring that product and make it a household name.

06:50 - To me, I would never say I'm right. Ever. Like as soon as you say that, go like, "Oh, you know what? I was right about that five dollar coupon. Look at how many people came back." Don't do that to yourself. Don't ever do that. In every boardroom, every executive management boardroom, and everyone of those meetings, everybody looks at a north star person, right? The CEO is right. The CMO is right. The VP of Marketing is right. She is right because she is the VP of, whatever, product management, right? As soon as you do that, you're bound to fail 100%.

12:16 - It's a lot of self-reflection. It's a lot of looking deeper into yourself to see, "Did this thing fail because we did the wrong things or did it fail because of what I did?" Because if you mistreated one of your top developers on the team - engineers - and the person is now just collecting a paycheck and doesn't care about anybody's success, your success or company's success, nothing, to them it's just a paycheck. They'll come in. They'll do the bare minimum that's needed. Did they turn into that person because of the way you treated them as a leader?

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As a leader, it's important to have a firm handle on your ego. On this micro episode, Sabir shares how he mastered his ego in business and as a leader. As an entrepreneur, there can be a lot of pressure to succeed and be the best. However, it's important to keep your ego in check and focus on your goals. When you allow your ego to run wild, it can lead to making rash decisions and taking unnecessary risks. Instead, focus on building an enduring business that will stand the test of time. By keeping your ego in check, you'll be able to make better business decisions and be a more effective leader.

Episode Highlight

01:02 - It's a lot of self-reflection, it's a lot of looking deeper into yourself to see did this thing fail because we did the wrong things or did it fail because what I did. Because if you mistreated one of your top developers on the team - engineers - and the person is now just collecting a paycheck and doesn't care about anybody's success, your success or company's success, nothing. To them it's just a paycheck, they'll come in, they'll do the bare minimum that's needed. Did they turn into that person because the way you treated them as a leader.?

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As an entrepreneur, one of the most important things you can do is always question your assumptions and be willing to change your mind. This is what the scientific method is all about: constantly testing your hypotheses and then adapting based on the results. In business, this means that you should never blindly follow the "experts" or think that you are always right. Instead, always be willing to experiment and learn from your mistakes. This approach will help you stay flexible and agile, two essential qualities for any successful business.

Episode Highlight:

00:42 - To me, I would never say I'm right. Ever. Like as soon as you say that, go like, oh, you know what? I was right about that five dollar coupon. Look at how many people came back. Don't do that to yourself. Don't ever do that. In every boardroom, every executive management boardroom and everyone of those meetings, everybody looks at a north star person, right? The CEO is right, the CMO is right, The VP of Marketing is right, she is right because she is the VP of whatever, product management, right? As soon as you do that, you're bound to fail. 100%

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Can entrepreneurship be taught? This is a question that Sabir tries to answer in this micro episode. He starts by talking about how there is no one formula for success when it comes to entrepreneurship. Instead, it is important to find your own path and what works best for you. He also talks about how entrepreneurship is not something that can be learned overnight. It takes time, effort, and dedication to build a successful business. Entrepreneurship can be a difficult and challenging journey, but it can be incredibly rewarding. With the right mindset and approach, entrepreneurship can be an extremely rewarding experience. Sabir provides some great insights into the world of entrepreneurship in this micro episode.

Episode Highlight:

00:29 - You can learn it but the thing is, you do need to have that knack that gives you that edge, otherwise, you're going through the mechanics of entrepreneurship, you're not really thinking, I hate to use the phrase thinking out of the box, but you're not thinking out of the box you're thinking like oh, you know what, I need to go through these 12 steps. I need to go through these six things. I need to do SEO optimization. I need to do this and that. You're going through the mechanics of it, but you cannot really think outside the box to really, how do you take a product that has no presence nobody knows about it to becoming a household name. That cannot be your basic marketing classes that you took. You have to have some interesting side of you that you think very differently in order to bring that product and make it a household name.

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When it comes to finding success in your career, there's no single formula that will guarantee success. However, there is one important ingredient that you can't afford to ignore: your purpose. Too often, people chase their dreams without first stopping to consider what they're really passionate about. As a result, they end up in jobs that don't fulfill them and eventually become unhappy or even disengaged with their work.

According to a recent study, 52% of employees are unhappy at work and 71% are disengaged. What's more, 50% or more of workers are actively looking for new jobs while they're still employed. Dr. Joe Johnson is a perfect example of someone who followed his purpose and made a significant impact as a result. Despite graduating from high school with a 1.6 GPA and undergrad with a 2.4 GPA, he went on to become a successful national speaker, trainer, peak performance coach, and entrepreneur leader.

In this episode,  Dr. Joe shares his thoughts about taking time to learn who you are and finding your authentic voice, understanding the game you're playing in, learning from experiences to overcome obstacles, unleashing our purpose, being selfish with healing, and becoming aware of your thoughts, feelings, and actions so you can learn how to control them. This focus on personal growth has helped Dr. Joe create minor shifts that have had a major impact in his life and career. And as a result, he's been able to help countless other people do the same.

Episode Highlights:

05:41 - There was this feeling that I was doing the right thing. Purpose to me, is a soul feeling. You're going to feel it in your soul, right? And so I stuck to it because it takes a long time to figure out who you are as a speaker, your style, right? Because what you see is people try to mimic other speakers and you can't be great unless you are who you are. And so that's why I took so long. I was nurturing my purpose, figuring out my flow, figuring out what I wanted to talk about, figuring out who I was as a speaker. And then it was time to start to get paid.

24:44 - A lot of people dream big but then they get to this destination and they're like, yo, this is not what I thought it was going to be. And the purpose is different. So if you look at the fundamental definition of dreams and purpose, they're two different things. Dreams are thoughts or ideas that may or may not come true. That's the fundamental definition. Purpose is the reason for which something or someone exists. If you just look at the fundamental definition alone, and if you have any type of spirituality to you, there's a spiritual piece to the reason for which something or someone exists. It's here. You don't find your purpose, you don't discover it, you unleash it, it's already here. But then what happens, you get introduced, once you tap into that initial layer of your purpose, then you get introduced to the other levels of your purpose.

35:40 - Sometimes it's as simple as I just need a reset, I need to take a weekend to myself, get back to center, realign, and I'm back. But sometimes it's I'm done with this job. I'm done with this relationship. I`m done with my old self. If you understand the game that you're playing in and the first game you need to understand is self is this game called life.

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In this micro episode, Dr. Joe talks about how self-mastery can impact business. He says that in order to be great at what you do, you first have to be great at who you are. He explains that self-mastery is the process of understanding and developing yourself so that you can reach your full potential. It involves becoming aware of your thoughts, feelings, and actions, and learning how to control them. This process can help you to overcome challenges and achieve success in all areas of your life, including business. When you have a strong sense of self-mastery, you can set goals and stick to them, even when things get tough. You are also more likely to be successful in negotiations and other business dealings. Therefore, developing self-mastery can have a significant impact on your business success.

Episode Highlight:

04:30 - Sometimes it's as simple as I just need a reset, I need to take a weekend to myself, get back to center, realign, and I'm back. But sometimes it's I'm done with this job. I'm done with this relationship. I`m done with my old self. If you understand the game that you're playing in and the first game you need to understand is self is this game called life.

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In this micro episode, Dr. Joe talks about Being Selfish With Your Healing. In our society, we've been taught that being selfish is a bad thing. However, when it comes to our own growth and healing, we need to be a bit selfish. This means setting boundaries, saying "no" when we need to, and doing what's best for us - even if it means upsetting other people. It's not always easy to be selfish, but it's essential for our wellbeing. By making our own wellbeing a priority, we can start to create lasting change in our lives.

Episode Highlight

05:02 - All of this work that we're talking about is important for you to be selfish with your healing, Too many of us, we think selfish is a bad thing. It's not. Sometimes you need to isolate, you need to remove because what some people say is they say things like, I can't move there it`s too cold, it's too far, I don't know anybody here. I can't go over there. And the reason they do that is because they don't have a clear understanding yet that sometimes your ability to unleash your purpose or go to the next level of your purpose is in a different geographical location.

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Purpose is the reason for which something or someone exists. It is the cause or intention for which something is done. Purpose is often thought of as a goal that we strive to achieve but it can also be thought of as a guiding principle that helps us live our lives in a way that is meaningful and fulfilling. Purpose can be personal or professional, individual or collective and it can change over time. But what remains constant is our need to find purpose in our lives. Dr. Joe Johnson shares his thoughts about purpose and how it can help us unleash our potential and live our best lives. purpose is the engine that drives us forward and propels us toward our goals. It gives our lives direction and meaning. And it is an essential part of who we are. Thanks for listening.

Episode Highlight

03:33 - A lot of people dream big but then they get to this destination and they're like, yo, this is not what I thought it was going to be. And the purpose is different. So if you look at the fundamental definition of dreams and purpose, they're two different things. Dreams are thoughts or ideas that may or may not come true. That's the fundamental definition. Purpose is the reason for which something or someone exists. If you just look at the fundamental definition alone, and if you have any type of spirituality to you, there's a spiritual piece to the reason for which something or someone exists. It's here. You don't find your purpose, you don't discover it, you unleash it, it's already here. But then what happens you get introduced, once you tap into that initial layer of your purpose, then you get introduced to the other levels of your purpose.

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