Patrick Burns shares his remarkable journey from bouncing back after a business downturn caused by COVID to mastering the art of resilience and adaptability in entrepreneurship.

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🚀 Ever wondered how to leverage LinkedIn for your B2B business? Here's what you need to know! 🚀

🌟 Here are 3 Key Takeaways:

1️⃣ Quality Over Quantity: The landscape of LinkedIn has shifted towards content that stands out. Leveraging tools like Lavender AI can sharpen your messaging, making it concise yet powerful to cut through the noise. Be clever, be unique! ✨

2️⃣ Leverage LinkedIn Sales Navigator: This tool is essential for B2B targeting and outreach on LinkedIn. With granular filters and a built-in CRM, it's designed to help you strategically contact and organize prospects. 💡

3️⃣ Personal vs. Company Page: Your personal profile can be a great tool for lead generation, but don't neglect your company page. It's a brand-building tool that caters to bigger audiences and should reflect authority and legitimacy. 🏢

Ready to focus your mind and fuel your mission?

The Journey to Mastery podcast isn’t just about ideas—it’s your weekly guide to clarity, courage, and purpose-driven entrepreneurship.

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From battling life's valleys to savoring the peaks, Jayme Shiarla shares her powerful story and sheds light on the importance of self-awareness, discipline, and maintaining our habits amidst success.

Key takeaways:

✨ Embrace the Mastery Mindset: Success isn't a destination; it's a journey of constant growth and learning. Acknowledge that mastery is about steady progress and evolution, not perfection.

🌱 Cultivate Self-Care and Self-Awareness: Taking care of ourselves is the cornerstone of being able to serve others effectively. Make time for introspection, understand your motivations, and be unflinchingly honest with yourself to foster genuine transformation.

⚖️ Manage the Highs and Lows: Success can be as destabilizing as failure if not approached with balance.

Jayme's discipline in maintaining her "start strong, finish strong" routine, regardless of success, is a testament to the importance of consistency in personal habits and emotional management.

Ready to focus your mind and fuel your mission?

The Journey to Mastery podcast isn’t just about ideas—it’s your weekly guide to clarity, courage, and purpose-driven entrepreneurship.

Want to go deeper?

Join the Journey Feed—your private stream of exclusive insights, behind-the-scenes lessons, and real-time reflections you won’t find anywhere else.

Inside, you’ll get:

• Early access to podcast takeaways and tools
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• A supportive community walking this journey with you

Start here:

Kick things off with my Fix Your Focus in 5 Days challenge—a simple, powerful way to regain clarity and momentum. 👉Join Free + Start the Challenge

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Step into the Journey Feed now and build the focus your mission deserves.

Support the Mission

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Cyndi Thomason taps into the power of niche mastery and Profit First methodology to navigate the tempest of ecommerce, transforming struggling online entrepreneurs into profitable success stories; all while embarking on a personal quest to reclaim her health and wellness, proving that the greatest asset in business is oneself.

Key Takeaways:

💡The Art of Niching Down: Cyndi shares her strategic pivot towards serving e-commerce businesses, emphasizing the power of tailoring your services and aligning with clients' technological preferences.

💲Profit First Approach: Discover how the Profit First methodology transformed Cyndi's business from a generalist to a specialist, allowing her to help other entrepreneurs navigate cash flow and profitability successfully.

🔥Personal Mastery Journey: Beyond business, Cyndi is candid about her current personal goal – mastering her health and fitness, to show up as her best self for her clients and herself.

Ready to focus your mind and fuel your mission?

The Journey to Mastery podcast isn’t just about ideas—it’s your weekly guide to clarity, courage, and purpose-driven entrepreneurship.

Want to go deeper?

Join the Journey Feed—your private stream of exclusive insights, behind-the-scenes lessons, and real-time reflections you won’t find anywhere else.

Inside, you’ll get:

• Early access to podcast takeaways and tools
• Practical strategies to grow your business and your faith
• A supportive community walking this journey with you

Start here:

Kick things off with my Fix Your Focus in 5 Days challenge—a simple, powerful way to regain clarity and momentum. 👉Join Free + Start the Challenge

This is your space for clarity without the noise.

Step into the Journey Feed now and build the focus your mission deserves.

Support the Mission

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LinkedIn

I had the incredible opportunity to sit down with Karl Becker, a seasoned expert in the sales world, on our latest podcast episode, "Iceberg Selling and the Human Connection".

We peeled back the layers on what truly makes a sales conversation successful, and Karl's insights were nothing short of transformative.

Here are 3 key takeaways 🚀 for all the professionals out there looking to refine their sales approach:

🌿 Embrace the Human Element: Sales isn't just about closing deals; it's about *building meaningful relationships* and understanding the 90% beneath the surface that influences decision-making.

🔄 Recognize the Journey: Every potential customer is at a different stage in their buyer's journey. *Patience* and open-ended questions are your best tools for co-creating the right path forward.

🧭 Alignment Over Everything: The best business relationships are grounded in shared values and goals. Prioritize alignment and *trust your gut* to find partners that resonate with your ethos.

Ready to focus your mind and fuel your mission?

The Journey to Mastery podcast isn’t just about ideas—it’s your weekly guide to clarity, courage, and purpose-driven entrepreneurship.

Want to go deeper?

Join the Journey Feed—your private stream of exclusive insights, behind-the-scenes lessons, and real-time reflections you won’t find anywhere else.

Inside, you’ll get:

• Early access to podcast takeaways and tools
• Practical strategies to grow your business and your faith
• A supportive community walking this journey with you

Start here:

Kick things off with my Fix Your Focus in 5 Days challenge—a simple, powerful way to regain clarity and momentum. 👉Join Free + Start the Challenge

This is your space for clarity without the noise.

Step into the Journey Feed now and build the focus your mission deserves.

Support the Mission

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Felicia reveals the pivotal moment when she heard the voice of God telling her to shutdown her successful business, leading her to redefine what it means to be successful and live a rich life through what she calls the "rich method for living".

Episode Highlights

08:27 - Understanding Fulfillment Beyond Success: "But sometimes the results that we think we want are not conducive for the life that we think we wanna live."

10:57 - Finding Balance in Success and Personal Life: "Women were healing in places they didn't know they were broken, and now they're finding a way to love their business again. They're finding a way to love their life again."

15:09 - Internal Metrics for Success: "Until you see yourself as successful already, you're always gonna be chasing something else."

21:36 - The Importance of Relationships and Personal Growth: "But what do your relationships look like? Who makes you thrive? Who drains you? What is your relationship like with your creator? Where's your foundation? Because your relationships are what carry you through moments of success when you wanna call that person who's not gonna roll their eyes as something amazing you did. Also, when things go wrong, those relationships are gonna carry you and hug you and say, friend, it's gonna be fine."

Ready to focus your mind and fuel your mission?

The Journey to Mastery podcast isn’t just about ideas—it’s your weekly guide to clarity, courage, and purpose-driven entrepreneurship.

Want to go deeper?

Join the Journey Feed—your private stream of exclusive insights, behind-the-scenes lessons, and real-time reflections you won’t find anywhere else.

Inside, you’ll get:

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• A supportive community walking this journey with you

Start here:

Kick things off with my Fix Your Focus in 5 Days challenge—a simple, powerful way to regain clarity and momentum. 👉Join Free + Start the Challenge

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Step into the Journey Feed now and build the focus your mission deserves.

Support the Mission

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Contact Felicia Kelly

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Website

In this episode of "Journey To Mastery," entrepreneur Felicia Kelly shares her journey of overcoming adversity, prioritizing self-care, and achieving personal and professional fulfillment.

Ready to focus your mind and fuel your mission?

The Journey to Mastery podcast isn’t just about ideas—it’s your weekly guide to clarity, courage, and purpose-driven entrepreneurship.

Want to go deeper?

Join the Journey Feed—your private stream of exclusive insights, behind-the-scenes lessons, and real-time reflections you won’t find anywhere else.

Inside, you’ll get:

• Early access to podcast takeaways and tools
• Practical strategies to grow your business and your faith
• A supportive community walking this journey with you

Start here:

Kick things off with my Fix Your Focus in 5 Days challenge—a simple, powerful way to regain clarity and momentum. 👉Join Free + Start the Challenge

This is your space for clarity without the noise.

Step into the Journey Feed now and build the focus your mission deserves.

Support the Mission

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Contact Felicia Kelly

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Website

Elzie gets into the nitty-gritty of e-commerce and e-learning with Ken Burke, an esteemed entrepreneur who took his online commerce company to generate $2 billion in annual revenue.

Ken shares his transition into leveraging AI in his microcasting platform, his dedication to curating seamless courses, and his withstanding belief in the significance of specializing in the early stages of entrepreneurship.

This is a master class in focus, riding the wave of emerging trends, and the critical importance of sales and marketing.

Episode Highlights:

16:14 - When I talk about land and expanding, I focus on one market, on selling one set of feature sets, and on one message, right? So here's what I want to make sure of, there's another one of my sayings. When you try to talk to everyone, you talk to no one because your message doesn't resonate.

18:54 - When the engine is starting to work, you, as the entrepreneur, don't need to attend to the engine every day. That's when, you know, you can actually move on to something else. You can either broaden your product, or you're going to naturally broaden your product or service offering.

26:30 - So, by having that thought leadership position and having the ability to educate on an ongoing basis using webinars, which is in the olden days, that's what you used to do. Now we do it through e-learning. And so, all I'm doing is bringing that level of engagement that I had with my prospects, partners, and customers to light in a system that actually works, and you can just plug content in, and it does everything else for you.

Ready to focus your mind and fuel your mission?

The Journey to Mastery podcast isn’t just about ideas—it’s your weekly guide to clarity, courage, and purpose-driven entrepreneurship.

Want to go deeper?

Join the Journey Feed—your private stream of exclusive insights, behind-the-scenes lessons, and real-time reflections you won’t find anywhere else.

Inside, you’ll get:

• Early access to podcast takeaways and tools
• Practical strategies to grow your business and your faith
• A supportive community walking this journey with you

Start here:

Kick things off with my Fix Your Focus in 5 Days challenge—a simple, powerful way to regain clarity and momentum. 👉Join Free + Start the Challenge

This is your space for clarity without the noise.

Step into the Journey Feed now and build the focus your mission deserves.

Support the Mission

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Contact Ken Burke

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Website

Elzie chats with Amanda Hofman, CEO and Co-Founder of Go To Market, a woman-owned business looking to revolutionize the way the world handles swag. Amanda takes us on a journey through her challenging entrepreneurial experiences, from running an events company in New York City to delving into the kid's toy industry.

Amanda emphasizes the value of learning from past mistakes, seeking honest feedback, and the value of networking in an entrepreneur’s journey and gives us a sneak peek into the company's future, including exciting growth plans and staying competitive.

Episode Highlights:

08:19 - I think that's something that people miss, like people really do want to help each other. And so, if you're clear about asking for help, I think you'll find that a lot of people will outstretch, you know, put their hand out to you. Especially if you do it in a respectful way and you're not asking for too much time, but just to say, Hey, I'm really interested in getting into this industry, or I'm having trouble breaking into this industry, or I have questions about the kind of job you do. First of all, people love talking about themselves, and people like being helpful. So, if you're bold enough to ask, you might, you know, what's the harm in asking? As long as you can get the courage to do it.

09:39 - I think that the main thing that I can tell people is to be open to and seek out negative feedback. So, like, you hear all the time from people like, "Oh, ignore the haters." You know, don't read the negative comments, and yeah, you don't want to hear what every Joe Schmo has to say about your business, but your friends are going to be an echo chamber for you, and people who love you are going to be an echo chamber for you. So, I looked out, and I was like, What am I doing wrong? What could I be doing better? And I would really reward people who would be honest with me.

20:12 - My dream is that companies all across the country will, like, let's completely do away with boring, unsustainable merchandise. It's a real lose-lose for companies. They're spending all of this money to print their logo on something that people don't want, then they gift it, and then people have garbage from this company. And it's really like an expensive, junk-filled, time-consuming, negative process.

Ready to focus your mind and fuel your mission?

The Journey to Mastery podcast isn’t just about ideas—it’s your weekly guide to clarity, courage, and purpose-driven entrepreneurship.

Want to go deeper?

Join the Journey Feed—your private stream of exclusive insights, behind-the-scenes lessons, and real-time reflections you won’t find anywhere else.

Inside, you’ll get:

• Early access to podcast takeaways and tools
• Practical strategies to grow your business and your faith
• A supportive community walking this journey with you

Start here:

Kick things off with my Fix Your Focus in 5 Days challenge—a simple, powerful way to regain clarity and momentum. 👉Join Free + Start the Challenge

This is your space for clarity without the noise.

Step into the Journey Feed now and build the focus your mission deserves.

Support the Mission

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Contact Amanda Hofman

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Elzie sits down with the multi-talented Susan Drumm, a widely respected entrepreneur and leadership expert. Susan has revolutionized a decade-old program, transforming it into a model that empowers anyone to foster better teamwork.

Explore her journey from Harvard Law, consulting, acting, and her unique blend of music and neuroscience in leadership outlined in her book, "The Leader's Playlist". Get a glimpse into her 17-year journey with Meritage Leadership, the hurdles of entrepreneurship, and the balancing act of scaling a business.

Susan also introduces the Enneagram tool, which reveals the essentially of recognizing and addressing blind spots for effective leadership. This episode is an enriching exploration of leadership, personal growth, and the transformative power of music. Tune in now!

Episode Highlights:

09:12 - I think I'm going to bring something that you probably never heard, which is related to how music can actually help you be a better leader and a better human. So what do I mean by that? Well, I wrote this book called The Leader's Playlist, and it's about how to unleash the power of music and neuroscience to transform your leadership and your life. And essentially, it looks at the power that music has to help us form new neural pathways in the brain. It's basically how we learn more quickly and efficiently. So, everything's faster when you kind of embed it with music, but it has an important component to it, which is the fact that I think my superpower is pattern recognition. That's what I've been coaching.

10:18 - And what I noticed in those patterns is that a lot of that has to do with what happened to them in their childhood. And what happened to you in your childhood, meaning whatever challenges you had or traumas, more specifically, or just wounds. We've all been wounded in some way, that influence and help us create a superpower, and so that superpower is what you want to leverage, but it also comes with a liability.

24:26 - It's going to be hard for you to get to the next level. And so in this book, I both articulate why what happens to your childhood shows up in your leadership today and also how music can actually interrupt this pattern and help you create a new path forward when you pair it with music.

Ready to focus your mind and fuel your mission?

The Journey to Mastery podcast isn’t just about ideas—it’s your weekly guide to clarity, courage, and purpose-driven entrepreneurship.

Want to go deeper?

Join the Journey Feed—your private stream of exclusive insights, behind-the-scenes lessons, and real-time reflections you won’t find anywhere else.

Inside, you’ll get:

• Early access to podcast takeaways and tools
• Practical strategies to grow your business and your faith
• A supportive community walking this journey with you

Start here:

Kick things off with my Fix Your Focus in 5 Days challenge—a simple, powerful way to regain clarity and momentum. 👉Join Free + Start the Challenge

This is your space for clarity without the noise.

Step into the Journey Feed now and build the focus your mission deserves.

Support the Mission

If the Journey to Mastery podcast has inspired your path, consider contributing to help us keep creating faith-centered tools, resources, and conversations for purpose-driven entrepreneurs like you. 👉 Support The Mission

Contact Susan Drumm

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Website

The Leader's Playlist Book