A common lament of Catholic schools and other private education institutions goes something like this: people just don't give.

You only have so many hours in the day, days in a week, and weeks in a year as a fundraiser. If you are in a mid to large size non-profit, there's a good chance you have a database with more households than you could ever meet. Deciding who are the best prospects to go see can feel like finding a needle in a haystack. So how do you find the best prospects for greater involvement and giving? 

Today, Bryan discusses how to reduce your massive "haystack" by focusing on three key areas: passion, involvement, and capacity. 

Using these areas as a guide, you can channel your fundraising efforts to get in front of the best potential partners for your non-profit.