This may be the most important topic ever covered on Just Ask. Why is asking for money so hard? If you’re in the field of fundraising, you will have to ask others for money. So why is that so hard? In this episode, you'll discover:

What's the difference between a major gift and the one you give from your car window?

Using a recent donor experience, Greg tackles the psychology behind why major donors make major gifts. How do you give a donor hope that their gift will make a difference?

Does your organization have any "major" donors?

Where should you begin when seeking to solicit "major" gifts. This is a massive topic, but there are key steps you can take to jump start your major gifts program.

Listen in as Bryan and Greg demystify the process.

What do you do if your donor is a diva?

In a perfect world, you live in a drama free fundraising world.

But inevitably, you will encounter at one time or another, the diva donor. Bryan discusses with Greg what a diva donor is and how to best navigate this delicate relationship.

More listener questions!

Today, Bryan and Greg answer:

Today we answer a few listener questions!

1. What does it look like to start a development operation from scratch?

2. Why aren't there many people who want to do development?

3. How do I know if I'm a good fit for development?