This week, Jay and Gabe sit down to discuss the finer points of effective content marketing. What works, who is my audience, and how do I get people to engage? To answer all those questions and more, our hosts are joined by Brantford, Ontario's very own Jeff Thibodeau. Jeff stumbled into the world of real estate after studying to become a computer programmer, a path that might not seem like the obvious choice to some. However, by focusing on producing great content marketing, Jeff and his team have quickly established themselves as the top choice for real estate services in the region. While some of his insights are tactical, the main takeaway is simple: make today the day you press "go live"!

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