In this week’s episode of Burning the Ships, I sit down with Justin Cook—insurance agency leader, high-performance coach, and now author of the brand new book Freedom Beyond Wealth.

Justin shares his journey from 20 years in the insurance industry to coaching high-achievers on how to build a life of time freedom, intentionality, and purpose beyond just the grind for more money. We dive into his personal habits, daily structure, and how being consistent in the small things has led to massive wins over time without losing sight of what matters most: family, faith, and fulfillment.

If you’re feeling the pull between hustle and happiness, this episode will hit home for you.

Key Talking Points of the Episode

00:00 Introduction

01:51 JJ’s Joke of the Week

03:14 From insurance industry to mentorship: Justin’s background

05:30 Daily discipline: ten pages of reading, movement, and gratitude

07:03 Managing ADD/ADHD through structure and habit stacking

11:35 Balancing entrepreneurship and fatherhood with intentional time blocks

13:49 Justin’s approach to being a present dad: gratitude exercises with his kids

18:07 Prioritizing family first and fitting business into life (not the other way around)

19:30 Measuring weekly success through a personal “parenting scoreboard”

23:47 Time blocking for life: how structuring around family changes productivity

29:05 Attitude + activity + ability - excuses = success

35:15 The structure of daily team meetings for productivity and success

42:18 Launching Freedom Beyond Wealth Coaching: why Justin mentors high-achievers

49:46 Moving beyond ego and redefining personal identity

54:18 Investing in yourself: why a coach is essential to your next level

01:01:27 The power of public consistency on social media

01:03:46 Why you need to start thinking with abundance

01:06:40 How to get Justin’s book: Freedom Beyond Wealth

Quotables

“Freedom isn’t just a number in a bank account—it’s what you do with the time that number buys you.”

“Posting daily isn’t about showing off. It’s about showing up for yourself and for others.”

“Success is not what you’ve achieved. It’s who you’ve become along the way.”

Links

Justin Cook

https://www.facebook.com/justin.cook.79

Freedom Beyond Wealth

https://freedombeyondwealthcoaching.com

608B Capital

https://608bcapital.com