In this solo episode of Burning the Ships, I’m breaking down one of the most important topics in our business: raising capital. Instead of interviewing a guest this week, I’m pulling back the curtain on how we built 608B Capital Funding from an idea to a $20 million debt fund in under two and a half years—without sales gimmicks, without shortcuts, and without ever losing sight of consistency.
I walk through the real story of how we started from zero, why we spent four months preparing before taking in a single investor, and what it really took to build a pipeline that compounds. If you’ve ever wanted to understand how private lending works, how to attract investors, or how to scale a business by simply doing the fundamentals extremely well, this episode gives you the playbook I’ve lived by.
Whether you’re in real estate, sales, entrepreneurship, or just trying to level up your consistency and belief, this is a transparent look at how I’ve raised capital, how we’ve grown 608B, and how you can apply these same principles in your own ventures.
Key Talking Points of the Episode
00:00 Welcome back + why this week is a solo episode
00:29 Sponsor reminder: 608B Capital
01:13 Why I cut back to one episode per week
03:24 What 608B Capital actually does
05:23 How Bill and I started the company eight years ago
06:39 Leaving our W2 careers & shifting into lending
08:00 Bringing on consultant Kelly Garrett and launching the fund
09:19 How our lending model works & how investors earn
10:03 Why raising capital became my primary role
11:09 Taking on our first investor in July 2023
12:27 Lessons learned from moving from sales to capital raising
13:46 Hitting $20M in under 2.5 years
14:27 Why I don’t use conventional sales tactics
16:12 Belief + genuine passion as the foundation of effective selling
17:34 The mattress shopping analogy: selling without passion vs. selling with purpose
22:06 The pipeline analogy that changed everything
23:50 Why most people fail: inconsistent pipeline activity
25:32 Understanding long decision cycles in capital raising
27:15 Why our pipeline kept growing even when people weren’t funding yet
31:25 The moment of “pipe pressure” when capital began pouring in
36:14 Hitting pause to stabilize the business
38:49 Tactical day-to-day: how I fill the pipeline
41:28 Social media, networking, wearing the brand everywhere
44:15 How constant visibility brings daily inbound interest
46:01 Why follow-up is the ultimate lever
47:59 Lessons from Amanda Compton: follow up until the hard no
49:44 How I track every conversation, every touchpoint
50:07 The compounding effect of consistency in action
52:22 Why this process works for anyone—if they believe in the product
53:45 Visualizing the pipeline and knowing every next step
54:55 Final thoughts and what’s coming next
Quotables
“People don’t invest because you’re slick—they invest because you believe in what you’re doing.”
“If your pipeline runs empty, your business runs empty.”
“I’ve never had a week—not one—where I didn’t put new people into the pipeline.”
“If you’re passionate and consistent, you don’t need sales tactics.”
Links
608B Capital
https://608bcapital.com