K-Stream

Dr. Efrain Lopez, better known around the web as Dr. ELO, helps people and businesses get more comfortable with live streaming. He posts tech reviews, hacks and tutorials on his YouTube channel. In addition, he hosts weekly live streams on social media for Be.Live and his personal channels.

In this conversation we chat about:

Let me know what you think!

Links mentioned during the show:

Dr. ELO's website: https://askdrelo.com/

Dr. ELO's YouTube channel: https://www.youtube.com/c/DrELO

Dr. ELO's gear: https://drive.google.com/file/d/1s0I1vROi8sil7mfpsCEo5kz2u-3KUft7/view

He started out creating beard content - product reviews, beard science, tutorials, and more. He grew the Bluegrass Bearded YouTube channel to more than 2,000 subscribers and was able to monetize the content through product reviews and sponsorships. Then he began to notice his audience was interested in his creative video expertise. He began receiving questions on his editing techniques and equipment. That gave him the idea to start Ken the Content Coach.

Ken is still very much a part of the beard community, but now spends most of his time helping other content creators build and monetize their own YouTube channels. 

In this interview we discuss:

Links mentioned during this episode:

Brands are increasingly coming on board with podcasting, and more specifically, what the industry calls branded podcasting. Branded podcasts are not strictly promotional. They tell great stories. 

Liz Horowitz, founder of Sonic Strategy Consulting, recently published an article on LinkedIn titled Winning Without Ads: 10 Reasons Brands Are Embracing Branded Audio. When I first came upon the article, I was not familiar with the term "branded audio." And after reading, I immediately thought I needed to get Liz on the show to elaborate on the subject.

We had a great conversation about what exactly branded audio is, why so many brands are starting podcasts, and if they aren't, why they should be. She also gives a few examples of great branded podcasts out there including shows from Trader Joes, Ford Motors and State Farm.

Liz's LinkedIn article: https://www.linkedin.com/pulse/winning-without-ads-10-reasons-brands-embracing-branded-liz-horowitz/

Brandon Costa is director of digital with Sports Video Group (SVG), which was formed in 2006 to support the professional community that relies on video, audio, and broadband technologies to produce and distribute sports content, according to their website.

SVG reports on the latest innovations in the sports broadcasting world, and works to bring together the best minds in the business to help others succeed. And with the ongoing pandemic, many innovations were accelerated. There were also many surprise, unexpected changes to the way broadcasting happens, some of which are here to stay.

Brandon and I chat all about how the pandemic has affected the way sports content is produced, some of the coolest innovations of 2021, and of course, if you're a sports content producer, how you can get involved and learn more about SVG.

Pleased to welcome back Amazon Livestreamer and tech guru Monte Weaver about finding authentic influencers during this year's holiday season.

Black Friday and Cyber Monday are approaching, and millions of shoppers will be finding their way to Amazon this holiday season to watch influencers talk about various products. Monte talks about what to watch out for to spot streamers that may not be the most authentic when it comes to selling products. He also hits on a few recent updates Amazon made to the streaming platform adding restrictions to make it more of a QVC-like experience.

We also briefly chat about tips for creators out there who may be looking to increase sales and build an audience during the biggest shopping time of the year.

Max Branstetter, host of the Wild Business Growth podcast and founder of MaxPodcasting, joins me to talk...well...podcasting.

Max has produced more than 150 episodes of Wild Business Growth, and now helps other aspiring podcasters produce and promote their shows.

We talked about:

Max's website:

My website:

Anthony Burokas, 20+ year broadcaster and CEO of Stream4us joins me to talk about the differences between cloud-based and hardware-based video production. This is definitely something to consider especially if you're a remote event producer or starting a live streaming business.

CLOUD-BASED TOOLS:

HARDWARE-BASED TOOLS:

GrillGirl Robyn Lindars first grill experience included almost losing her eyebrows. Fast forward to today, and she's been on the Today Show, Chopped Grillmasters, amassed an Instagram following of more than 30,000, has her own magazine, and more.

She attributes a lot of that to being consistent and doing the basic stuff right when it comes to building a blog and social media audience.

We talked about how the GrillGirl business began, what all goes into sustaining her delicious looking Instagram channel, what all goes into a video shoot with food, how important social media has been for her business growth, and of course I had to throw some fun ones in there. Robyn gives us her favorite recipe on her site, her favorite cocktail she makes, and tips for using smoke in your cocktails.

This was a fun one! 

Terry Schilling, freelance copywriter and host of The Copy Corner podcast talks about how he uses video and streaming to promote his business. Check out his work at https://www.terryschillingwrites.com/.

Charlene Walters, MBA, PhD is a business and branding mentor, corporate trainer, TV host, author, and contributes to publications like Entrepreneur Magazine. Charlene joined me to talk about what it means to be a business and branding mentor, and how live streaming has helped her grow her business.

Links mentioned in the show:

https://ownyourother.com/

https://twitter.com/CWaltersPhD

https://ownyourother.com/my-book