K-Stream

Fun things happening in the streaming world over the last couple weeks. Here are a few items that stood out on my timelines. Check out all the details at https://jeffkoslofsky.com/2021/02/05/streaming-news-2-5-21-the-latest/.

This quick episode focuses on why I, in most cases, think it’s actually easier to do a live video as opposed to recording and editing one. What do you think? Let me know @jeffkoslofsky on Twitter or https://jeffkoslofsky.com.

In this latest episode, we’re discussing building online communities. I’m joined by Josh Benson, founder of Howard County Dads, a non-profit organization and community group based in Howard County, Md. which is just outside of Baltimore.

Josh founded Howard County Dads as a Facebook group back in 2018, and has since grown the group to more than 680 members in addition to an Instagram and YouTube presence, and he’s also turned the group into a non-profit organization helping to support local dads in need and promoting engaged fatherhood.

In the episode:

- We learn the story behind the creation of the group

- How Josh has used social media to create a community of dads in Howard County, MD

- Strategies and tactics for keeping the group members engaged

- Lessons he’s learned in managing a Facebook group over the years, including some of the struggles along the way

- What Josh has in store for the group in 2021

Josh and his group have done some incredible work in the community, which also happens to be the community I live in. And, as a father myself, it was a pleasure to learn from Josh and hear his experience in creating something special for the dads out there. Hope you enjoy.

Howard County Dads: https://howardcountydads.com/

Jeff’s website: https://jeffkoslofsky.com/

Episode 6 features my good friend and former colleague, Wallen Augustin. Wallen is a marketer, entrepreneur and podcast host. He and his wife, Jane, host the Savvy Dialogue podcast, and Wallen has owned and operated his creative production company, Wallen Digital, for around four years, all while maintaining a separate full time job. We could have likely talked for way more than an hour, but in the time we spoke, we covered: Starting a production company helping small businesses get their message out, using lessons from marketing jobs to create compelling video, shifting from producer to consultant during COVID-19, starting a podcast, building relationships through podcasting, what it’s like hosting a podcast with his wife, and more. Hope you enjoy. Please follow Wallen @WallenAugustin on most social channels, and be sure to check out his website at https://www.savvydialogue.com.

Christoph Trappe is a long time content strategist, host of the Business Storytelling Podcast, and author of several books including his latest, Content Performance Culture. In this episode we talk about how to get the most out of your content, how to decide what to post, determining the best content strategy for your business, why live stream and much more. Check out Christoph @ctrappe on most social media, as well as https://authenticstorytelling.net.

This episode features strength and conditioning coach Jordan Syatt. I’ve been following Jordan’s work for quite a while on social media and other platforms, and one thing I’ve always loved about Jordan is his authenticity. It’s no BS with Jordan. He’s real with people, he’s real with his clients, and I very much appreciate that along with so many others.

Not only is Jordan a great fitness coach, he’s an excellent content creator and marketer for his own personal brand and business. He’s built a following of more than 728,000 people on Instagram and more than 148,000 subscribers on YouTube. He puts a lot of work into his content creation, and I think you’ll appreciate what he has to say around how his content has evolved over time, his thought process behind what to post next, as well as his inspiration along the way including folks like Gary Vaynerchuk, who Jordan worked as a personal trainer for for three years.

If you want to follow Jordan’s work, check him out on social media @Syattfitness, and his website is syattfitness.com. Enjoy!

On this episode, I sit down with Chris Carson, founder and CEO of SteadiReadi, a video production and live streaming company based in Cincinnati, Ohio.

I discovered Chris through a video production Facebook Group we both belong to, and I’ve been fascinated by his business because he shoots strictly with iPhones and iPads, number one. Number two, Chris is so great about sharing his knowledge with his colleagues in the industry. He goes live regularly on Facebook, for example, just to provide tips to fellow streamers on things like understanding how WiFi works, how to build your business, how much to charge, etc.

He has a passion about the business that is unparalleled, and he feels that 2021 is going to be the best year yet for live streamers. So I wanted to bring him on and have a conversation about his business, what he’s been up to the last few months since COVID-19 shook the world, entrepreneurship lessons, and much more.

Please let me know what you think!

Links referenced in this episode:

Chris’s website: Steadireadi.com

SteadiReadi Facebook Group: https://www.facebook.com/groups/steadilivestreaming

Chris’s latest streams on building a business, how much to charge for productions and more: https://www.facebook.com/steadireadi/videos/

A chat with entrepreneur live streamer B.J. Koubaroulis. B.J. is the CEO, Founder of DMVStream.com.

Check out the audio version of a recent webinar I conducted for my local Public Relations Society of America chapter. I discuss what video storytelling in a post-pandemic world may look like as well as how you can use remote video production to make sure your message is seen and heard in today’s climate.