December 03, 2025

Kalani Sitake Stays! Record Contract(s) & NIL War Chest Changes BYU's Status in College Football! | College Football Playoff Committee Buffoonery Knows No Bounds

32 minutes

We break down the unprecedented deal that ensures Kalani Sitake remains the head coach of BYU Football, decisively turning back the high-profile pursuit by programs like Penn State. This isn't just about retaining a coach; it's about a foundational commitment to winning in the Big 12 Conference and beyond.

Sitake's new contract is a financial masterstroke, setting new benchmarks for coaching stability at BYU. We analyze the staggering, record-breaking salary that places him among the Big 12's highest earners. Crucially, we unpack the accompanying, massive commitment to the assistant coaching staff, ensuring BYU can attract and retain elite football minds—a non-negotiable factor for succeeding in the rigorous Big 12 schedule. This move demonstrates BYU’s dedication to competitive parity and long-term program excellence.

NIL Firepower: The Strategy to Dominate Big 12 Recruiting

The real game-changer? The guaranteed structure regarding Name, Image, and Likeness (NIL) funds. For the first time, BYU has publicly and financially cemented its commitment to a top-tier NIL strategy. We examine the specific guarantees in the contract that empower the BYU football program to compete directly with perennial powers for the nation's most coveted recruits. This NIL war chest is designed to not only attract five-star talent but also to retain current star players, protecting the roster from transfer portal raids fueled by rival SEC or Big Ten money. What does this mean for the transfer portal this offseason? We give you the inside track.

With the Cougars now settled in the Big 12, the focus shifts entirely to on-field performance. This contract is the strongest possible signal that the administration expects to contend immediately. We discuss the path to the Big 12 Championship and how this infusion of stability and financial power immediately alters the conference hierarchy. Can BYU, armed with this unprecedented contract, bypass the rebuilding phase and make a legitimate run at the College Football Playoff (CFP) in the expanded format?

Join us as we analyze the immediate recruiting impact, dissect the financial implications of the Sitake Contract, and forecast the future of the BYU Football program as it solidifies its position as an elite competitor. Don't miss our deep dive into the business of college football and how BYU just ensured their seat at the Big 12 top table. Subscribe to LOCKED ON COUGARS now and never miss an update on the Cougars' quest for a national title!

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Jake Hatch brings you daily coverage of the BYU Cougars with the Locked On Cougars Podcast. Locked On Cougars brings BYU fans the latest news and comprehensive coverage when it comes to the BYU football and basketball programs as well as a look at the other teams in the BYU athletic department. Jake gives you his unique insights and insider information about the Cougs as they continue "on the trail to fame and glory" every weekday, along with interviews with players, coaches, experts, and alumni that you will not find anywhere else.

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By Locked On Podcast Network, Jake Hatch

4.8

494494 ratings