E556: Kanye West put up a viral Instagram post expressing his disbelief and dissatisfaction over Adidas ranking above his website, Yeezy.com, for the search term, "Yeezy."

When you look at his SEO, it's very clear why this is happening.

Very clear.

Here's what's going on.

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00:00 Kanye West's Instagram Controversy with Adidas 00:38 The SEO Impact of Kanye's Post 01:07 Understanding Google's Ranking Mechanism 02:01 Adidas vs. Yeezy on Google 04:03 Domain Authority 05:11 Yeezy's SEO Trade-Off 08:12 Optimizing for Keywords: Basics 10:06 Conclusion and Future Episodes

The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/

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