Karinna Nobbs and Marjorie Hernandez are founders of The Dematerialised. A new marketplace for digital fashion, or as they call themselves a market space. They are pioneering the world of digital style, authenticated by blockchain technology. 

In this conversation, Karinna and Marjorie talks about:

— Computer-generated representation of an accessory or a garment

— The common misconception that digital fashion is solely digital

— Dematerialising a very physical industry.

— The amazing possibilities of NFTS when one finally understands them.

— Reaching out to fashionistas, gamers, and the crypto community at the same time.

— How the internet will the metaverse, not necessarily connected to —gaming

— Why good innovation has to be either beautiful or invisible. 

— If you buy a digital good, you want to actually own it. 

— Every piece on the dematerialised market space should be an NFT to stay unique.

— How NFTs can help brands and business to build communities.

— How experiencing the ”NFT high” only works when you first purchase something. 

— NFTs will do good for content creators, much like social media has.

— Why the Dematerialised designers will be around 13 years old.

The Scandinavian Mind podcast a bi-weekly show, about the intersection of lifestyle and technology. Every Wednesday, we publish an in-depth interview with an innovator from the worlds of design, fashion, beauty, mobility or tech. And every Friday, we publish a panel talk or other behind the scenes content from the world of Scandinavian MIND. 

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